A GMB Case Study How to Structure Location and Service Pages GMB URL and Keyword Density Optimation

Tim Kahlert 👑
How to Structure Location & Service Pages 🚀💥
A location page is a page that you can use as the website URL on Google My Business (GMB) or try to rank for specific geo-related keywords like "service in area". So it should be hyper optimized for the local audience. Though the GMB website URL is usually not the place for a general business homepage URL.
I've seen many people who aren't sure what kind of URL structure they should use for their local pages. The truth is,
there is no perfect structure. The "best" design depends mainly on the individual situation. So here's a little overview on how to determine a good physical silo structure for your local business website.
The business name plays a significant role when it comes to structuring URLs. There are 2 variants:
The business name
includes the main keyword
The business name
doesn't include the main keyword
1. Keyword
Since the
homepage should always describe the brand, and because the main keyword is included in the business name, you'll want to make the homepage one of your location pages.
It's certainly not ideal, but you'll see that your homepage has a way better chance to rank than any other page on the site.
Now, if you open up a second location you can apply a structure like this: https:/mylocal[keyword]business..com/locations/city-2
Here's an example: Your business name is "Mr. Divorce Lawyer". Now you want your homepage to cover all the relevant info about divorce lawyer "services" in the particular city you want to target – People who come from Google My Business (GMB) will feel that they're in the right place. The homepage URL would be https:/mrdivorcelawyer..com (add to GMB 1)
The second location could be found here: https:/mrdivorcelawyer..com/locations/city-2 (add to GMB 2 )
2. No keyword
As mentioned in #1, the homepage is supposed to describe your brand in the first place. And because the brand name doesn't include the main keyword, in this case, you'll want to
create local content around your main keyword on a separate location page.
For example, the business name is: We Love Plants (it's a gardening business)
Now because the name doesn't include the keyword it's highly recommended to create a specific location page about the main keyword "gardening". Possible service URL: https:/weloveplants..com/services/gardening-in-city/
Possible location page: https:/weloveplants..com/services/gardening/city-1
As I initially wrote, it will never be perfect: You can still apply #1 to #2, but you shouldn't do it the other way around as it could get a little messy.
I recommend using a maximum of 3 directories in an URL path; otherwise, it will get too complicated (for users and search engines)
Again, there is nothing set in stone, but it should at least make sense from a user perspective. Make sure the physical structure (URLs) matches the virtual structure (links) as well.
Additional ideas:
I would like to know how you do it.
How do YOU prefer to structure URLs and why? 👇

a GMB case study how to structure location and service pages GMB url and keyword density optimation

93 👍🏽16 💟111 filtered from 44 💬🗨

Tim was pointing out that the page.html of location can have a lot of location SEO words and coordinates to encourage traffic to go to your website.
What you doing there with (( near me )) ant what he was getting at
He was trying to show you an example of setting up a single local page on a url so you can get full coverage of Your area of business.
You need to be careful with the term (( near me )) as cookies get stored in browsers and you might end up someones else website/service/business.
Roohan » Tim Kahlert
Thank you so much for. Do you any idea how to add and verify bulk branches of any business like banks, restaurants do? I mean around dozens or hundreds of listings

Tim Kahlert ✍️👑 » Roohan
Thank you Roohan! Here‘s a guideline for bulk verification: https://support.google.com/business/answer/4490296?hl=en
Request bulk verification for 10+ locations – Google My Business Help

Ever since I read Bruce Clay's silo article 2 years ago, I've been experimenting with avoiding physical silos and using virtual silos when further organization is needed. I actually like keeping a super flat URL structure. While each "/" or directory can help reinforce themes, it's arguably just as effective to keep it domain.com/service-keyword-location as a local based URL. If you read the Google patents you quickly understand how important distance is. Google loves to measure distance. Since your homepage is the most important page, the less hard directory jumps you are from it, the more important the page is weighted. There's no single way to Search Engine Optimization (SEO), but I'm beginning to like root/page a lot more than I ever thought I would have. I ran a 40 location test because of this and was able to rank all location pages in the top 10 in every city I chose in both the USA and Canada simply by replacing city name in the body, headings, and image alt tags and using the EXACT same content for each city page. A strong subject matter authority & brand entity helps accomplish this. As with all things – test it for yourself.

John » Edward
That's how I do mine and great results


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