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That's quite a broad question but I'll break down into some pretty defined steps:
• We set out ranking intent with our clients. So for example let's pretend they run a shoe eCom, we'll check what are they currently ranking for, what can be improved, and then which new keywords do they intend to rank for.
• If they don't know what they want to rank for we run their information through an Excel file with some super complex macros that generates a list of keywords from a single keyword. This is similar to Keyword Shitter (a great website) for generating keywords.
• All of this information is scraped from sites like SEMrush and other private systems. Once the keywords are generated we take them all and paste it into another file which scrapes the web for search related data, delta's, projected growth, and organic keywords in the market.
• If the the keyword "big toe" seemed to be a growing trend in search volume and was pretty low in competition , we'd mark it for our content writers to nail.

Of course this method doesn't work 100% of the time but we will always nail keywords that have good statistics anyway, so even if we don't hit that search growth boom we still have a good article aimed at a good keyword.

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Ok so what I understand from that is:
• You take all of the content from a small site (Site 1) and compress it into a single page document
• You post that single page document on another site (Site 2)
• You then want to create a 301 redirect Site 1 to Site 2

Fundamentally, it can be done.
First of all you would need access to both sites' .htaccess, which allows you to create 301 redirects. Content under two different domains will be ranked separately, so having "duplicate" content on Site 1 and Site 2 will both rank. Therefore the huge information on Site 2 might rank better for "abc" while the fragmented Site 1 may have articles that rank for more niche queries.

The difficulty will be, with the 301 redirected pages, ranking Site 1 content, but I'll leave that to you to figure out.

There will be problems once Google figures out that it's duplicate content from two different domains however. They don't know that they're both your site, and therefore it appears to them that either Site 1 has copied Site 2, or vice versa.

I'm afraid there's no way to really combat this, because Google will penalise either Site 1 or Site 2 based on which one has the better Domain Authority (DA). The lower DA website will be penalised for having the duplicate content.

Usually a canonical tag would be usable but those are reserved for internal to your domains content. This would not work if you're working with Domain 1 and Domain 2.

However,
What I have been playing with, which might be a solution to this, is using Structured Data Markup https://seospidre.com/structured-data-markup particularly JSON-LD. JSON-LD allows you to create a sort of "profile" for your website through a script in the <header>. One of the things you can state is "asSeen" which states that there are related websites, related in a broad way.

Hopefully that helps!

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Hmm there's a few ways you can answer this.

Would you be looking at tools for a Site Owner who plans to do his own detailed SEO?

Would you want tools external or internal to your Content Management System (cms) / hosting platform?

I could also give you some tools that an Agency would use (but it might be a bit pricy without the economies of scale an agency has compared to a site owner).

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Ok so:

You don't need a multi-niche blog to be able to test ranking volatility or growth. Trends.Google is a very simple tool for search growth measurement. SEMrush Sensor https://www.SEMrush.com/sensor/?db=MOBILE-ES&category= is a volatility measurement tool, which will let you know what regions / sites are experiencing algorithm updates.

In terms of real, down to earth SEO, not considering User Interface (UI)/User Experience (UX), writer preference, etc, it works like this:

Having a niche site allows better inter-linking content, better Call to Action (CTA), better on-Page optimisation, and technical optimisation can be applied once to an entire domain for the content. A niche site will improve the ability for your site to garner external links, create Ecosystems https://seospidre.com/seo-ecosystems/, and generate awareness towards that specific DA. It will provide for better URL optimisation, slug matching, and "user research" to target your specific consumers. It will even help with Local SEO a tad, by identifying your users and their geographic locations. Single niche sites also really suffer from some algorithm changes, and are super dependant on user-interest. If people stop caring about abc, then you cease receiving traffic.

Having a multi-niche site allows:

Significantly better flexibility, if you see content shooting up and around, or you have a great idea for an article, you'd be capable of publishing it. This will increase your statistical probability of having a one-time hit article, rather than having lots of mid range articles. Multi-niche sites struggle garnering external links from the lack of awareness in specific areas. Your testing theory can occur through multi-niche sites, and is great for knowing after demand changes occur. For demand testing I recommend setting up a satellite website that focuses on one-two niches that you will know is either shooting up in traffic > hence the demand change is occurring, or suffering and thus negatively changing. With satellite sites you can make on the go adjustments to your primary site (multi-niche) to accommodate the improving changes.

I believe this is very resource dependant, and if you can afford to have a multi-niche with one or two satellite sites then 100% do it. But if we considered everything equal with no satellite sites, I would still recommend having your content published on a single multi-niche site with good navigation and a great sitemap.

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What you're referring to here is ToS (Time on Site) / Bounce Rate Optimisation. There are specialists that exist out there that will actually audit and consult on this particular thing.

While SEO doesn't actually touch on this I've found that the style of your writing has definitely impacted a clients' retention rate. So for example you're selling something (as an affiliate), you don't come in with a "hey man you need this product!"

What the more successful clients do is they teach the user about problems they have / don't have, and then subtly introduce solutions, one of which happens to be their own.

A good copywriter will be able to do this as well, but honestly this is not my area of expertise, sorry!

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My friend that's Search Engine Optimization (SEO) for you! Beating competition out of something that they already rank for. Now there are hundreds of ways to do this and this is what good SEO really is, pushing out your completion. So instead of rehashing tons of information you can find online I'll give you a cool thing you can do to leverage their already existing SEO.

Now I'm afraid I'm on Mobile right now so I cant hyperlink it but the term is called Barnacle SEO. You effectively target their keywords and use their brand name in order to leverage yourself into their searches. What happens is you start sucking up 5%, then 10%, then 15% of their content searches.

You would run a Barnacle strategy alongside your standard content creation, off-page, traffic acquisition schemes in order to hot rod your way into the top 10. From there its about beating THEM and squeezing out the last 5-10% optimisation with technical optimisation.

Barnacle SEO: https://seospidre.com/barnacle-seo

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No worries!
• So I assume when you say "randomised category pages" that it means the content under each category is in a non-chronological order. If that's the case, then nope don't worry about it. Google will detect it but doesn't know what to do with that kind of information, it's not boosted nor penalised.
• An updated date on a category page as plain text may very marginally improve time relevancy of your page. This is something that, if it did work, would improve your SEO very, bery marginally.
• So adding a date to your top articles is a great idea and I would highly recommend it. The timestamp in this event would relate more to your users and what they would be searching for. Are you running something quite volatile where they will want to see weekly or monthly updates on content? Or is it something of greater grandeur where people don't really care if they see it or not. It the former, publish content more frequently with more precise times (like May <year>), and if it's the latter use larger periods like <year>.
• I would recommend update the Changed date whenever you make a change no matter how small. Google wont detect this and not penalise nor boost it. However having a recent date will help with your page relevance!

Hopefully that answers all of your questions in enough detail :)

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If you can learn SQL or User / Server interactions (like HTTP Response Codes) and network knowledge it will give you a tremendous edge.

Reason being, is if you say "hey man your critical file call is diluted, you've got 80 chains before its finished." Your client is going to say two things:
• wtf does that mean
• How do I fix it

If you really understand file calling, directories, and networks you will be able to explain it easily: It means critical files to the loading of your website are being called after some peripheral stuff. For example the "backbone" of the site is being called after a few of the images that are lower on the page."

And then to fix it, you need to reorganise their theme directory which requires a knowledge of HTML, CSS, and a bit of PHP if you could do that.

So SQL + PHP would be a good next step for you

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Ok so there would be two strategies depending on the cause:

Do you believe this was as the result of black hat SEO, and thus penalisations have been incurred?

Do you believe this was just an algorithm update that re-ranked your content?

The first would be easier to recover from than the latter, because the latter will require a bit of testing on your front. The recent June updates were pumping up security and reliability of information, so I can imagine that domains within high volatility niches like cryptocurrency are at high risk.

Something which you can do which worked for one of our clients was take their single niche crypto blog and add three more niches, making it semi-multi-niche. They were related topics, so biotech, economics, and programming, but the diversity helped them pull out of a spiral.

That might work for you too IF you were only impacted by an algorithm update. At our agency we also run SEO Security where we scrub domains and remove all the penalties, so give me a shout if you want more info on that

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Paying for backlinks can be super hit and miss. Sometimes you get a great service that will drop 4-5 high Domain Authority (DA) links to your page, shooting you up. Other times you pay for 20-50 mid DA links which all turn out to be super fraudulent sites, and it will tank down your whole domain.

I never recommend buying links for the sole reason of risk. Technically it shouldn't be done across the internet according to the Webmaster Guidelines, but I mean it works, right? I don't have a particular service that I use for any of this, because of our clients reach and diversity we can interlink our content between clients pretty well.

If you're interested in something a little bit more white-hat, drop me a message and I can see about how we get you involved in one of our SEO Ecosystems. https://seospidre.com/seo-ecosystems

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So what's happened to you is SEO amortisation. I'm actually busy writing an article about it as we speak!

Users are provided the most relevant response to their query. Which means sites are based on a "relevancy" scale. Amortisation refers to the depreciation of a non-tangible asset, so SEO amortisation is the loss of "relevancy" due to particular factors. One of the big factors here is time. This of course depends on your "amortisation rate" which is based on your content.

For example if you're running a news platform, and have specified that with Structured Data, or <footer> information, or however, then your content automatically amortises much quicker.

Now because of recent algorithm updates, having a single article with 5k words will probably do more damage than good. Google is leaning now more towards smaller, concise content which provides specific answers for specific keywords.

It could also be a geographic thing, better competitor optimisation, higher DA's, maybe external links to that specific article. So for you to check, here's some things to quickly check about your competitors:
• Are they using different keywords than they are?
• How are their meta titles structured? Is there something you can use there?
• How does their meta descriptions differ from yours?
• Is their content laid out differently than yours?
• Run a few scans on their DA, age, and general content
• Check out if they've been running any illegal link-building schemes which you can plea to Google
• What's your web load time vs their web load time?
• Do they have technical optimisation which they don't?
• Are they targeting SEO locally or taking a global shot?

Just some things that will allow you to compare what you have! Regardless of your competitors, our client sites have been ranking better for concise niche articles, so it might be worthwhile testing some broken-up pieces of content.

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A) Internal links are super important! They help with a ton of SEO factors and will definitely improve your content ranking overall. Google seems to recognise up to around 12 internal links, and after that it doesn't matter so much anymore, so if you can hit around 12 internal links per post that's great.

B) In order to check the validity of external links, check out their site and ensure the following:
• They have SSL certification (HTTPS, the little lock icon in the top near their URL)
• They have a variety of content
• Check their comments per post, make sure its not filled with spam
• Check if you can create account profiles, and if you can, check a few of the profiles to make sure they're not randomly generated

A thing I've noticed is that if a competitor is trying to take you out with black-hat SEO by sinking your ranking, you can tell because they're always targeting a specific page of your site. For example you'll have a few hundred new random backlinks coming from a variety of sites, all pointed towards your home page: "/".

If you see a sudden increase in back links, and all pointed to a single page on your site, and you THINK they're fraudulent, its best to "disavow" them, and make sure that Google knows you're not affiliated by them. Check out SEO Security actions here

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Blog posting is a good place to start.

Google has made algorithm adjustments to improve the ranking of sites with infographics and internally generated graphs, and pictures. Coincidentally, it also happens to the be the kind of content that replicates the most quickly throughout the web, ranking below sensational media.

So what most people don't know is that if you're the original publisher of an image, it always include a small tag which links it to your site. Not necessarily in the sense that you can click on it and it hyperlinks to yours, but more of an "indicator" to Google that this image has been reused, and comes from xyz source.

That small tag there actually counts quite a lot for image ranking, which occurs entirely separately from website ranking! Image ranking also spills over to website ranking (marginally) and therefore just by having good infographics that get copied over onto other sites, can already begin to boost your DA by loads.

There's other strategies like buying them, using Web 2.0 sites, expired domains, creating accounts on other sites and linking them back to yours, and guest blogging (which you're already doing).

However, the image thing is very unheard of and carries great results, give that a shot!