Case Study: How we grew a SaaS company from 0 to 200,000 monthly organic traffic
[Repost due to initial deletion/rule break & then heavy demand – I'm so, so grateful you are finding this useful]
Hey guys! So we just published a Search Engine Optimization | SEO case study on how we grew Tallyfy (a SaaS company) from 0 to 200k+ organic traffic with zero link-building (purely organic links). We thought you guys would enjoy it. Here are our top 3 lessons from the experience (and a link to the full case study in the comments).
📄 LESSON #1 – USE CONTENT OUTLINES 📄
Most writers are good at creating content. They are, however, not that good at creating SEO content.
See, there's a couple of factors that go into creating good SEO content…
Matching your content to the search intent. Are you writing about whatever the Googler is looking for?
Does the content have all the RIGHT information? Meaning, do you cover all the essentials? Do you skip all the irrelevant stuff?
Is it well-written and engaging?
So, to make sure that your writer gets the job done, you should ALWAYS use content outlines.
An outline is basically a plug-and-play for SEO content. You write down EVERYTHING you want your writer to cover:
What are the H2 headers?
What are the H3 headers?
What kind of examples are they supposed to mention?
Which Latent Semantic Indexing (LSI) keywords should the writer mention?
To see what a well-written outline looks like, check the Docs link in the comments.
⛓️ LESSON #2 – INTERLINK. LIKE. HELL. ⛓️
Proper interlinking can have a very significant impact on your rankings.
How significant, you might ask? Well, for NinjaOutreach, interlinking upped their traffic by over 40%.
Pretty impressive for a simple, on-site fix, right?
Here's how we did interlinking for Tallyfy:
Pick an article you want to interlink around your blog
Google its main keyword on your website. E.g. site:tallyfy.com "business process management"
Go through all the articles and CTRL+F your keyword. Add the link.
Do the same for synonyms of your keyword. E.g. site:tallyfy.com "bpm" or site:tallyfy.com "manage processes".
• LESSON #3 – OPTIMIZE ARTICLE Click-Through-Rate (CTR) •
Article headlines play a huge role in whether the content is going to rank or not. Here’s how that works…
Let’s say your article is ranked #4 with an average CTR of 20%.
Google benchmarks YOUR average CTR to that of your competition in the same ranking. I.e. your article ranked #4 has a 20% CTR, while your competitors (on the same ranking) would have 12%. This means that your content is more relevant, and hence, should rank higher (as long as other SEO metrics say the same).
So, we kept track of article CTRs through Google Search Console and made adjustments when needed.
Whenever the CTR for any given article was lower than the position-CTR average, we changed the headline, tracked it for 2-4 weeks, and saw whether it had an impact or not.
🔎 FINALLY, ONGOING MONITORING & IMPROVEMENT 🔎
You're never really "done" with SEO. You should always strive to improve your content, get more backlinks, and so on.
Here's part of the checklist we used to make sure that all our top content ranked…
Is the content as comprehensive as it could be? Is there anything we could add?
Is the content matching the keyword it's supposed to rank on?
Is the content interlinked across the website?
Is the article headline “clickable?"
Does it have the right amount/quality of backlinks? If the competition has 500+ on a page, and we have 2, we’re probably not going to rank.
LIKED OUR RUN-DOWN? CHECK OUT THE LINK IN THE COMMENTS TO READ THE FULL CASE STUDY.
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The repost isn't because of "heavy demand" its because it was deleted because it broke the rules the first time but I approved it this time… please be sure to follow the rules in the future.
Fixed and apologies!
Thanks for sharing Noel. I work for a "local SaaS" (focused only in 2 markets) that are about to scale up. This is the type of content i was looking for. Thanks again for sharing it.
Thank you and welcome! Glad you found it useful.
Dumb question here, what is SaaS?
Software as a Service.
Basically a pieces of software you use through a web browser (in most cases).
Altman » Flavius
Shopify is SaaS for example.
Thanks for sharing. Can you tell me about what type of content you post in saas project, because these projects have very limited amount of topics where you can write like guide, manual etc. Also where you post this data on main page or any other page? If post on any other page like blog then you link it to homepage?
the company is a workflow and business process management software. So the topics are related to business process improvement.
Hi Noel. What was your strategy for getting the content seen and linked back by site owners? (you mentioned links were all natural). Thanks!
we put 0 effort into that due to budget limitations. It's a vicious circle I think. Some posts started ranking organically due to their high quality/being long-form. These posts get linked to by others (organically). Then, the massive interlinking strategy allows for this link juice to spread across most pages on the site. As a result, more content starts ranking, which in turn gets linked back to. And the circle continues.