Hey everyone, I'm about to launch a new e-commerce website, which I think would convert well if it was easily found through Google and would be potentially interested in hiring someone for the Search Engine Optimization (SEO). What is price range can I expect to pay and for which services exactly? How are these services usually structured? What are some good questions to ask during the hiring process? Thank you xx
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Hi. Price range: from $300 per month (if it will be a good Indian guy) up to $10000. Medium somewhere near $1500 (if it will be some good freelancer.
Services usually provided by an SEO agency are:
– on-site optimization
– semantic core collection
– link building
First you need to collect semantic core and make website audit. After that you need to write text for your main landing pages containing relevant keywords. Also you need to fix critical issues on your website which may not get you website to the TOP 10. And after that your specialist should start link building campaign.
Questions for specialist:
– can you describe steps we will go during our cooperation?
– can you tell shortly (after brief analysis) what are the main issues you see on my website which might be reason of bad positions?
– what is the price for your services and would it be stable during our cooperation?
Services usually provided by SEO are clients' websites similar to mine get to top or get first visits from organic search?s
You want to see proof, ask to see Google Analytics accounts of their customers. If they know what their doing they can provide that. I can show you one of my customers who saw 3.1 million is sales last month thanks to SEO!
Anything specific to look out for or just growth generally?
William » Kat
Organic traffic increase over time, time on site, conversion rates.
My agency cannot do this because we sign NDAs with our clients.
The main thing to consider when pricing your marketing/Search Engine Optimization (SEO) is understanding ROI. Be careful of empty/useless promises. Someone can promise you ten thousand visitors per day – but are those visitors people who might actually want your stuff?
You need to make sure that everyone is clear on the goals. In some cases it's just generating leads. In your case it sounds like it's actual sales that you're going for. So, don't count visitors – count the people sent to you via the things you're doing (e.g. Optimized Organic Search, Pay Per Click, Social Media Programs, etc) who actually buy something. There are other useful metrics to measure – but that's a key one for your type of site. The worthless one are smoke and mirrors.
Once you have a plan of what they are going to do and how it's all going to be measured – then you can have an idea of what the investment should be. As a general rule – your marketing for things is usually right around 10% of your gross sales through that channel. When you first start out, the numbers can be a lot higher (especially for Organic SEO stuff – but those also have a lot longer lingering effect and will need less work down the road as it took to get the good foundation set up). The idea is to be watching the cost trends and making sure that you're heading toward or beating that 10% goal by the end of a year (though 6 months is not an unreasonable goal to shoot for).
Keep in mind that identifying the goals is the hardest part of it – but a good firm will work with you on that and also be able to track them. There's value to other actions on your site which may not be so obvious… tracking calls coming in (via clicks on the phone number or a call tracking service), general inquiries on your contact form, newsletter signups which might bring a customer later, or even turn a one-off customer into a regular one if the things you sell are that type of thing. You may never know the exact "value" of these actions, but you CAN determine the "cost" to you. Sometimes a "lead" from a contact form can be more valuable than an outright order since they are asking about more complicated things which often equate to a higher ticket item. But if you know that you're getting 10 contacts per week, and 3 of those convert to a sale that averages $200 – then you've made $200 for 10 contacts and you'll know (through tracking) what percentage of your overall budget accounts for that percentage of action moves and you can get an idea of the value that way.
So… how much should you be paying? There is no exact answer. It all depends upon your goals and what you are wanting out of it. If you're tracking things and have clearly identified the goals, then the more you spend, the more results you'll get. And if you don't get those results, you'll know it (or at least be able to see the trend line after 6 months) to know if it's worth doubling down or bailing and trying something else.
Before you get started, you should really define what you mean by "SEO services." One of the ways that the slimy side of this business takes advantage of people is that they sell a "package deal" of vaguely SEO sounding services that you may or may not need for a flat monthly fee. If your site is built already and you plan on creating your own content and can do your own PR outreach (i.e. link building), you might just need an audit of the site to make sure you're not tripping yourself up somewhere and to give you some direction of keywords and topics to focus on with your content, etc.
I would avoid SEO out of the gate until you know the product is actually worth investing in. Run paid ads especially on FB (video).
Get a FB _Insta page up and running and pay for likes. Work the hell out of that page.
If you have time then write some articles about your product. Go look at some affiliate marketing groups on FB. There are a lot of success stories there where people are ranking pages just by doing targeting content.
This may satisfy you: The Most Prominent Ranking Factor for E-Commerce
Please don't pay for likes. It's the worst campaign objective you can possibly aim for with Facebook Ads… probably even worse than boosting posts.
If you say so. I'm at 250K fans off that strategy with one store. No Search Engine Optimization (SEO) required.
Show me how much you spent to get that and what your page engagement is.
It's not all from paid. I'd say about 65% organic and 35% paid. But that is literally the one revenue stream. I keeping telling them to diversify but they won't hear it. "It's to easy" for them. I believe is around 0.10 per.
But they also do wacky things like Meteor showers that the spend $20 on but gets picked up by people in the wild and get of 1,000,000 impressions.
This may satisfy you: Should We Launch an E-Commerce that Isn’t Finished Yet in Development?