Daniel
For the most part it directly does nothing. At best, Its effect is marginal and also it's a subjective matter depending on the business. But it's not anything that you do in Google My Business (GMB) that's going to move the Gage it's that your GMB Paige attracts people and then the actions the people take from there is what will really move the gauge so for that reason it's just about making GMB usefull meaning its filled out to the max and attracting people.. In any case I would call it a fundamental and so it should be done just to cross all your t's and Dot all your I's. I don't do much posting GMB for my clients. Side from replying to every review. But their GMBs are thouroughly complete. Like many images, maps, products, faqs etc etc. and every element optimized then every once in a while a new post but probably should do it more. If I had a secretary I would train her to post on it weekly though LOL I'm too busy doing other more powerful stuff. At the end of the day I just think it's the latest marketing angle that's popular. People are Marketing in such a way as to build up the importance of GMB because it's so easy to work with and looks fancy for your clients when you fill it out all nice and have images everywhere excetera excetera. So you have a lot of people selling GMB Services for quite a bit of money basically ripping people off. Again that's Imo. I've seen the pitch so many times "websites are dead GMB page is all that's needed" absolute crock of shit latest marketing ploy for the sneaky people that are wanting to make easy money quick while not really delivering much of a result for their client. Oh here we go here's an example something like this"We charge 450$ per Month for:
– Creating GMB
– Verifying it.
– Citations
– Web 2.0 Embed
– 15 Geotagged Images
– 10 Posts
– 50 Links to CID
– 2 Reviews"
Sounds like something that you can charge for 450 for. And while that's not bad for what's listed there "side from the black hat shit listed" I can take that 450 and make it do much more powerful things. Really Google is the only one that swears it helps a lot but the fact that they're telling you should tell you something that's just some bullshit they're trained to say if it were really impactful Google wouldn't be telling you. Again all Imo and I could be dropping the ball with my understanding of it all who knows again Google doesn't tell us the truth about what they're looking for.

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