Mike's Tuesday Tips:
Can Artificial Intelligence Write Content For Your Website?
Artificial Intelligence is on the cusp of a major breakthrough. Artificial intelligence has been around for awhile now, but it has always seemed stuck in one place: simulations. Every time we think that artificial intelligence will finally break through and do something useful, it ends up being just another simulation game or robot vacuum cleaner. But recent advances in machine learning have led to a new kind of artificial intelligence called deep learning.
Deep Learning is breaking all sorts of boundaries when it comes to AI and may eventually lead us to true general-purpose machine intelligence—the holy grail of computer science since the 1950s! So what does this mean for content writers? Well, if you've ever written any sort of content before, then you know how difficult it can be to find the right words. Maybe you're writing a blog post, and all you have is an idea. What do I write now? How do I find the right words? This is a very difficult problem that's plagued writers for decades.
Deep learning and neural networks have technology that can help solve this conundrum. Neural networks are computer systems that can learn from examples just like we do. Scientists have found ways to create "deeper" neural networks with more processing power by building them out of multiple layers. The first layer is where the data goes in, and then each successive layer does something different with the data, until finally you end up with an output—sort of like a "function," but you pass it the data and get an output.
The best part is that this whole process can be automated! You just feed a neural network thousands upon thousands of data sets and it learns what to do on its own. That means as soon as your data is in there, you can start getting results back. If you want to see some great examples of neural networks in action, check out what Google's DeepMind has been up to.
As for AI researchers, their biggest obstacle now is figuring out how to give a neural network the ability to learn on its own and do something different from other very similar data sets. The "general intelligence" that we are all hoping for has always eluded researchers, and it's not clear how close we are to achieving something like that yet. Still, the progress in deep learning is promising and getting all sorts of people excited.
But how exactly will this affect content writers? Basically, any time you have a series of steps that are predictable, a neural network can be used to figure out what should come next. For instance, if you're writing some sort of science article that has a formula for calculating the acceleration of an object based on its mass and velocity, you can pass your formula to the neural network and it can figure out how to restate the equation in English that's easy for a reader to understand.
And all the best content writers will have to be ready for this new technology by developing their own deep learning systems for helping them write. But even if you end up not writing with machines, they've already become a part of your world and we need to learn how to interact with them.
The entire field of machine learning and AI is growing incredibly quickly, and this may be the one to get excited about. Content writers will likely play an important part in all of this, whether it's by training machines how to write or being the ones who try to understand what the machines are already writing.
As long as there's content worth reading around you, there will be a place for an intelligent person like you!
I did not write one word of what you see above other than the title, and it took 54 seconds to generate that. That is 626 words.
I will not argue that it is perfect by any means or even that it is outstanding content.
However, if you don't see how taking something like that and either flesh it out yourself or give it to a writer to do so can save you a ton of time and/or money, you should maybe wake up and start paying attention to what is going on with AI and content generation.
I should also mention that I gave the program I used no other instructions other than the title. I could get better results with a little more effort and putting up a few more guide rails for it to follow.
23 👍🏽3 💟3 🤯30 filtered from 16 💬🗨
For generic content gpt2-3 (Generative Pretrained Transformer (GPT)) is alright, I've generated millions of filler pages to boost my sites. For actual readable user-focused converting content, there's no replacement for a proper writer. Not to mention gpt3-2 aren't factually correct while writing. So if you plan on anyone reading their content, it has to go through an editor first
Yeah. that's what I said.
Mew 👑🎩 » Marco
I second this after trying to use GTP-2 to write our headlines in the tool we're building, thanks to your help 🙏
GTP-3 seems to do a better job, but even then, like you said, it takes a human to go back through the work.
Not to discredit mikes post because I have seen GTP-3 spit out some better content than some people can write however, and for them it may be a viable solution if it ranks.
Marco » Mew
No yeah gpts are amazing works of engineering achievement, just not for specific use cases like we might need.
I've been playing with it the last month. Can Artificial Intelligence Write Content For Your Website? – Yes it can, and so much more it's scary. The gap between humans and bots got a lot closer, and with a couple more years development I worry for freelance writers.
It doesn't seem to be AI. It just seems to be a really good search engine
Kevin » Hilal
Sure, you can call it what you like, that's just semantics and doesn't take away from anything it achieves. I'd like to call the beginning of the end for freelance writers, but I'm a pessimist.
Am a writer but I'm not threatened nor worried about AI replacing me in the future- heck, please do! AIs do not have writer's block or fatigue so if you need a lot of content every day, you'll need AI to assist your good writers, or else, you will tire them out and leave you, or they'll get depressed. They'll hate their jobs. I should know.
Anyhow, I see an AI as an assistant. Sure, it can replace me in say around 40-70% of the work, but it will never replace my empathy, tone of voice, etc. It will need 20-30% of the work from me, and that is what will power it to work. Also, you will need editors and writers to do some quick edits before you publish.
When we have AI running the menial things for us, we can put more of our energy into the things that truly matter.
Oddly that was actually the most impressive part for me, that you can instruct on empathy, tone of voice, etc.. in story mode it even writes in the first person. Boss-mode, Jarvis Conversion AI.
We have a process where we use a AI program then we sculpt the content with two more programs and some human polish. It's pretty efficient. I think writers for the internet will have to evolve with tools as MUM tightens up and so many people using AI
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