The Summary of Discussion 2: How To Do Better Silos | a Better Silo?
Physical & Virtual Silos
Ever wondered how Silo's work to strengthen your websites SEO?
Here's how they can
1. They can increase CTR – When using a Silo correctly with on page breadcrumbs that use schema, your pages in SERPS become more relevant to the user.
Example: If someone is searching "Exterior Painting Service" and sees website.com/service/exterior-painting and then below it see website.com, which URL enforces exactly what they are looking for? You guessed it, the URL path that has the physical silo.
2. They Meet Google Where Google Wants to Be Met – When using Virtual and Physical Silo's, you help Google understand your website better.
Example: Search engines work by combining data from different tables about your search query. If someone searches "Exterior Painting Service", Google see's it as exterior+painting+service. This is how the best information gets returned for the exact phrase.
If Google just saw "exterior" or just "painting" without the combination of all words, you would get very different results than what you're looking for.
When you create a physical and virtual Silo your are helping Google understand that the page website.com/services/exterior-painting is in fact a Services Page about Exterior Painting and the user gets a more relevant search to their query.
Note: Google just wants to give it's users the most relevant content available and this helps!
3.) You provide technical savvy users with the ability to truncate directories- to get back to where they want to go in the URL string, rather than having to randomly look for pages, rather than silos.
Example: If I am a visitor on website.com/services/exterior-painting, I can truncate exterior painting and get back to the services page to see all services. It logically and coherently makes sense.
Note: For larger websites and commerce this is mandatory! It helps users navigate from the url.
4.) Ease of use and organization – when you virtually silo your content through navigational tabs and breadcrumbs under your navigation, you create a seamless experience. As humans we categorize things in our minds and that categorization is how we navigate. Building websites in this direction goes beyond just helping technical users. It helps everyone!
5.) Interlinking Structure – Creating Silo's helps with interlinking structure!
Example: if you have the website.com/services/exterior-painting page, you can also recommend tips from your website.com/painting-tips-exterior painting page to create a stronger signal to Google regarding the purpose of your content!
It's just that simple.
Conclusion on Website Silo's
Virtual and Physical Silo's help your SEO because you're helping Google understand exactly what your website and content is about. It improves rank and helps users get around, which we all know has a lot to do now with on page metrics and how profitable Google see's your website to its users.
Make sure you're using Silos correctly if you plan to. Being inconsistent with them can be detrimental to your websites performance and users can become lost. If you need help with silo structure please reach out to me or @Victoria
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Dumb question – what's a Silo? Is it a tall page with sections that were just unique pages in the days before smartphones, like; FAQ, Our Story, Contact.
Philip, great question! I like to describe a silo as a way of organizing. If you look at the picture about the pages of your site are organized into different categories and subcategories.
For example, one category is "Services" and the subcategories are "Painting" and "Roof Coating." Those groupings are known as silos.
FAQ, Our Story, and Contact are three separate pages. All these pages are grouped under the category "About Us."
I like the Idea of a tall page which includes sections that were individual pages before the days of smartphones. That way people can just keep scrolling down but you can still navigate with a menu linked to anchors. As you've described, that's not necessarily a silo. So a silo is just a simple hierarchy of home page/sections/subsections?
You can also do as you are suggesting. I recently saw a site that was only one page. The "menu" at the top simply scrolled down to each section of the home page.
Rismay » Mew 👑
What schemas do you suggest for a local plumber site? You suggest all manually done or combo? Recommend tools? Most I've seen seem limited and Schema App seems complicated.
– Breadcrumb schema, JSON TLD Header Schema, aggregate rating schema for reviews and faq/how to schema on page via itemprops.
The Summary of Discussion 1: How To Do Better Silos | a Better Silo?
Sup – going back to the basics because I'm now confused. Silo's.
I just watched a webinar, and now I'm not sure what the hell to believe in.
So – here's the SILO I've been doing…
Money page links to
support page 1
support page 2
support page 3
support page 4
All support pages links back to money page on the site. (Money page isn't the homepage by the way).
A webinar I just watched said this is how to do silo…
Money page links to
ONLY Support page 1.
Support page 1 links to support page 2 and to the money page
Support page 2 links to support page 1, and support page 3, and money page.
Support page 3 links to support page 2 and support page 4 and money page.
Support page 4 links to Money page and support page 3.
So which one is right? IF there is one that's right?
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Also depends if you are using a top-down silo or bottoms-up silo mate 🙂 And if you are cross-siloing.
Here's what I got from the SEO agency.. SEO Intelligence Agency to be exact.
Paul, that diagram means the support pages all link to each other, not just their next door neighbours.
Don't overthink it. Just link to the money pages and the support pages where it helps the user and makes sense.
Money page = best garden sheds
Support page = Taking care of your garden shed in the winter
Support page = Turning your shed into a man cave
Support page = Varnish for your garden shed.
All three support pages could link to each other where necessary and back up the the best sheds page. The money page can link down to the support pages within it's content, or a 'further reading' section at the bottom.
Just thought of that example off the top of my head. Could make a nice little niche site, plenty men want a man cave to get some peace and quiet! Darts boards, beer fridges, pool tables…I bet someone has already done this 🙂
I've personally never linked from the money page to the silo pages.
I just interlink some of the support pages between each other where relevant and make sure they all contextually link to the money page once…
I don't overthink it to be honest, but I'm probably also not the best resource for that reason 😂
1) you want your money pages to make money not drive traffic to your supporting pages.
2) by reverse siloing, linking your supporting pages to your money pages, you'll create topical relevance, which helps in search engine rankings.
This may satisfy you: URL Structure Optimization