Guzman
Yes, it is different. You can not put great content on the product pages as those pages have to target your customers via a sales copy.

Taylor
No – it's not really different. Same tools, same goals, just a bit different in what you focus on. Similar to how local SEO and SEO for affiliate sites are different.
It's a bit more technical SEO – crawl budget for big sites, schema, speed, etc.
On-page is similar – pay attention to the buyer journey and what each page is supposed to accomplish (search intent).
Conversion rate optimization (CRO) (in my experience) is a bigger beast.
Your marketing analytics can be a larger part of your time, depending on the amount of products. key performance indicators (KPIs) should be defined for higher and lower funnel levels.

Bogdan
yes, of course. basically, an ecomm site, especially one with lots of products, is a duplicate-content "farm". Not only you have lots and lots of pages with almost the same thing (different only by colors, size, maker etc), but there are probably dozen other websites having the almost exact same pages. So, you need to make things different all over. Another thing – the website size, optimizing for crawl budget is more important than ever.
Khero
The problem with ecom SEO is that other blogs won't be motivated to link to your product pages. People want link to content that provide value such as articles etc. So i guess it harder to do link building for ecom site. There are probably techniques around this such as creating a business blog. Some niches are just harder to build links for such as ecom, gambling, adult dating etc. So you just need to understand the ressources required for SEO in your niche and see if you can go for it.

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Daniel
it sounds to me like you may know more than "some" of those who are replying already or more than you think you know and I said maybe I'm not making judgments on anyone here. Schema markup is indeed one of the big things but it's that you're trying to make it a different variation of Search Engine Optimization (SEO) that's a little confusing to people I think.
Now I will also say that I wouldn't say you can't put great content on an e-commerce product page you have your long description to work with you can put h2 and h3s in there along with a thousand words if you want. You can use keyword variations in semantics and trigger Natural Language Processing (NLP). So it's not that different than trying to rank a page. However there are many distinctions, for instance, your products are never going to rank in the local pack of course for that is only for local root domains. Your product page is unlikely to rank organically also. Google surfaces are where your e-commerce is more likely to appear, and that just has more to do with your root domain's authority than anything else.
This is also why e-commerce websites rely so heavily on Pay-Per-Click (PPC) and the Google products merchant center feed. So I think you may know more about what you're doing than you think.
And there was another point someone made wherein a good idea is indeed to write a blog post or numerous blog posts even going as far as creating a satellite system and then pointing it to your product page with an internal link.
So let's say your product is red shoes. You would then go create a blog post about red shoes. But then you will create an orbit of satellite posts if you will that have all to do with the many different semantic versions of the red shoe keyword. So perhaps you can have a blog post pointing at your main keyword blog post red shoes and that blog post can be called how to tie red shoes, and in this, you can also then, therefore, get a shot at appearing in the Frequently Asked Questions (FAQ) section you can also design it to pop in the Power Purchase Agreement (PPA) section. Just to continue with the example you can have another blog post called how are red shoes made pointing at your red shoe Master post. Then create another one called what's the best way to clean red shoes pointing at your master blog post page which is pointing at your product page. Then work on getting your backlinks connected to those blog post pages not your product page though a minimal amount of backlinks can hit your product page it is far more natural that your backlinks hit your blog posts and remember the number one SEO guide should be the question what is natural?
So you can go even further with this by then creating moons for those planets that orbit the Sun that is your red shoe Master keyword post page if you will. And all of those moons can be even deeper semantically orientated relevant posts that point at the orbiting post that then points to your Master post which then points at your product. So you wind up with something that looks exactly like our solar system. And so that solar system along with the backlinks you connect is what will drive the authority to your product page giving it great power and also increasing the number of potential gateways that will appear in the Search Engine Result Pages (SERPs) that would lead your user to the product page.
This is a very good and powerful system.

Glenn
Im into ecomm SEO. Aside from basic onpage optimization, I usually add FAQ section to gather common questions and topics discussed. Reviews are a must to. So get them as much as you can. Conversion is another consideration though. My main go to strategy is writing articles pertaining to the product that serves as a silo. Then also put a little pop up javascript banner at the bottom of the page to add clicks.

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Ammon Johns ^🎓
Hi Tom
. Yes, you really need unique content if they are unique products. What helps with creating it is to think why someone buys a 30 kilo dumbell rather than a 10 kilo set, and why they'd be upset if you sent them a 20 kio set. There are different needs in the customer's mind. Some weights are more about just keeping fit, others are more about serious muscle-building. So get into that on the page, what the use-case differences are, and not only will that give you content that isn't duplicate, you'll find it massively increases long-tail traffic, AND raises conversions too.

Dolby
Agree with Ammon – there will be a big audience difference between each a 10kg user and 30kg. You'll have to target the dumbbell weight and plate weight individually (if you're selling the bells and weights separately) – I'm having massive problems buying any reasonably priced dumbbells right now and the amount of mis-labelled products makes sifting through product pages a chore. Hugely competitive industry right now – good luck!

Rizwan
Even if you make unique content for each page, what about the url?
If you make difference in urls with only their kg like 10 kg, 20 kg, 30 kg
Will all urls be indexed?

Dolby
One trick you might be missing out on is going down the GMB local business advertising route. Ordering 30kg of anything right now is going to add significant costs with the shipping, so a lot of people are scouring Facebook Marketplace, Craigslist, eBay and local businesses that are still open.

Hofman
Check if similar product pages get indexed in other industries (e.g. Iphone models) – they do

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