Delah
Your drop in keywords will be followed by a loss in traffic.
Do a link audit
Do a content audit.
Get quality writers to rewrite content, add media to every article and rewrite with SurferSEO.
Have proper heading structure as well and it will fix itself.
If you don’t do this, your site will be dead soon.
FYI one good piece of content beats 50 half arsed pieces.
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Vasu
You will end up nowhere if you hire people who provide SEO for 99 $ /Month .
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Millan
Articles under 3k words do not rank that well. Short form articles are spammy and crap. Try to work on something valuable not spammy
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Jared
Also the articles may not be internally linked correctly and cannibalizing anchors will cause no keyword rankings at all. Plus all the above mention duplicate content checking.
Also check the context is the article in depth does it answer the topic and is it good content.

Tomislav
How are you producing that content? Do you have content strategy or you are just pushing the content out? If you covered one topic (or keyword) multiple times, you might have just shot yourself in your leg since there might be some cannibalization. You can't just pump out content without any strategy/plan. It's the same as with backlinks – if you do it wrong, it will harm your website, not help it.
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Arya
They are inexperienced.. if you hire those kind of people what would you expect, and it's not about long articles or short.. it's about content quality.. we should follow Google algorithm if you want ranking
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Morad
Write something people actually looking for and it should be short and concise.
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Ben Allen 🎓
Several of the above people commenting are probably right. I see several potential issues here.
First of all, unless they've changed in the last year or two, Shopify does not handle blogging well. Last time I checked they don't support blogging and you need to use a separate platform (like Blogspot/Blogger) while using a custom domain.
Secondly, writing blog articles just to write articles, especially at that price point, is a bad idea. Like one of the above people mentioned, if your niche is pretty specific, and you have 200 articles all talking about the same keywords, you're diluting your keyword relevance by internally linking to all of them with similar anchor text keywords. Multiply this a hundred fold if those blog articles that share keywords with your product pages are not internally linking to those respective product pages with good anchor text keywords.
Third, if I was right about #1 and your blog articles are basically on a separate website with the same domain, that means all of your keywords are on a functionally different website with only one internal link from the main e-comm site pointing to hundreds of pages with similar keywords, which would absolutely tank the volume of your keyword rankings.
Fourth, $99/month on SEO will do *way* more harm than good. That's like paying $99 to have your engine rebuilt. Nothing good could possibly come from that.
Combine all of the above with the fact that Shopify in general is terrible with SEO the more pages it has, unless you're using a custom coded Shopify site, and all of the above issues are multiplied exponentially. Shopify is about 5 years behind the best on-page SEO practices, and that's being very generous. If you want to use Shopify for ease of use and because it plugs in with your inventory management and payment systems, I would seriously consider investing in either a custom coded website, switching to BigCommerce, or switching to WordPress/WooCommerce. If the majority of your business is e-commerce sales, I would throw money at your website and its SEO, or else switch to Pay-Per-Click (PPC) and Facebook Ads.

Seth
I see the growth in backlinks but no mention from anyone on anchor text. I get the question is in blog post but Google has been hammering anchor text ratios this year. Outside of your blog post, which can or can't be a problem and I don't see causing negative keyword growth unless there is some really bad on-page, then I'd assume the anchors are too exact for Google's likings and your being held back. Particularly with local rankings receiving links from local directories which has particularly been targeted this year. There is a thousand reasons but that would be my thought to add to the pile. Also, any service for $375 a month I would assume would bomb my rankings.
Andrew
Based on the report you provided I highly encourage you to check the detail report to see what are the keywords that are dropping, is it related to your COVID-19? Is it related to your articles or is it related to your URLs, usually you can spot this by comparing sessions on analytic, this should be enough to spot the problem quickly. Also, 500-600 blog does not mean it’s bad quality, the best way to conduct highly quality content is by producing EAT content, and also you can use Google Search Console (GSC) to check what are your search queries within 3 months and compare with competitor to see if your ranks are competitive, tool like SEMrush or Ahrefs provided decent ranking and at least can help you to track what are winning and losing. For backlink I would suggest to get links around similar industry with 60> domains plus organic traffic 1500+, it might be costly but def much worthy than any shit links that you might get from link farms or brokers, you might spend like $400 per monthly just on links but it will be worthy…
Strauss
that shows 1800 keyword. where did you get the 100k?

Bharath ✍️ » Strauss
The traffic potential for those ranking between page 1 and pg 10… not the no of keywords.
Strauss
I'm not sure how you even got that, the search volume numbers are clickstream data, meaning paid ad data, and it's an approximation of what is possible, don't use this as your source of truth, I'd say GSC is closer, use that. that would be 100% if all pages are in pos 1, and in real life you Max out at a ctr of about 30% in pos 1 – it changes with intent and branded v unbranded.
Bharath ✍️ » Strauss
indeed. I took those nos from Ahrefs. And my assumption ofcourse is that 30% traffic max is what it can attract at pg 1 position 1. So that would be almost 30k traffic at its best. I do get what you are saying and do appreciate you sharing. My challenge is knowing how to get those product pages to pg1, position 1.
Andrew
Personally I think 16 blogs with all same target keywords will only get you flagged
Bharath ✍️ » Andrew
Dont disagree. It was not all same target keywords. It was spread across quite a bit but i dint see the cluster of keywords against a topic… and i was tired asking them to brief me on strategy… when their response was… we will write content and rank… duh…
Andrew » Bharath
feel free to use Ahrefs to spot their anchor keywords feature to see keyword distribution, it is likely that Google detect the signals and derank you already , feel free to send me some URL of your content and I can take a look to see what happen..also for link building, I recommend go over domain authority (DA) minimum 40+ with min organic traffic over 2k, and each month’s traffic spike can’t go over 1k, it is important to make sure that backlinks will be only be good if there are high quality
Strauss » Andrew
you will be fine, write 1000 pages about the same thing, you wont get flagged. There's nothing to flag about blog posts.
Andrew » Strauss
if your back links are all centralized with same targeting keywords and you will be flag, been there done that learned my lessons
Strauss » Andrew
that's not the same as blog posts though, hyper focused anchor texts, all the same anchor and all the same keyword, yeah sure, I wouldn't even say you get flagged, its more likely in my humble opinion that there is a TFIDF or some similar metric that silo-ed links if the anchors are all the same. Pages about the same thing are what make up the majority of silo's – I would recommend doing variations of the same thing, think of it this way, your silo is your topic, you can create sub silos within your parent silo, they are all about the same thing, but they are about different segments of that same thing, they also allow you to create a relevance click path up to your root. Like here's an example of posts you could write about the same thing.
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Talha
I can tell by looking at the stats that you are mixing a lot of things AKA cannibalizing with your targeted keywords…
You gotta fix the pages targeting the same keywords and then boost the actual landing pages.
KEEP THE INDEX CLEAN

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