Page Speed versus Backlink as Two Ranking Factors

Opara
🤔Is site speed a prominent Search Engine Optimization | SEO ranking factor?
🤔Are the authority and backlinks still the most important factors?
6 👍🏽 1 💟 7
[filtered from 41 💬🗨]

👈📰
💬🗨

Ryan
To an extent yes. But Google has announced that they will be taking site speed and other page experience factors even more into consideration: https://webmasters.googleblog.com/…/evaluating-page…
Evaluating page experience for a better web
Mike
Speed has pretty much zero direct impact on rankings. Links are the number one ranking factor by far.

Bettyy » Mike
So we need to pump a lot of backlinks to the website?
Mike » Bettyy
you need good links. Whether you need a lot or not depends on the level of competition.
Bettyy » Mike
I think my niche is in a high competition
I found someone to work now on my site on my website for full SEO
On page and of page
Hope he will do a good job because I am very newbie and still learning to understand the topic
He will provide
Meta titles
Meta discriptions
Keyword placement
Keyword proximity
Image optimization
SEO friendly URL’s
Safe browsing
Js error check
Flash check
No index check
XML Sitemap
Robot.txt file
Directory submissions
Profile backlinks
Mike » Bettyy
I'm not sure what the difference is between:
Keyword placement
Keyword proximity
This other stuff is just filler to make the list of what he is offering look more impressive.
Safe browsing
Js error check
Flash check
No index check
XML Sitemap
Robot.txt file
Directory submissions
Profile backlinks
I have no idea wtf safe browsing means. If you had JS errors, your site probably wouldn't work right already. Flash check? Is anyone even still using Flash?
Noindex tags can make a mess of your site. It's not something I would add as a service.
99.99999% of sites on the internet do not need an XML sitemap. They won't hurt, but hardly necessary.
Directory submissions can help with local rankings and can be good in niche specidific directories. Outside of that, usually a waste of time.
Profile backlinks are absolute garbage. Anyone offering them as part of their service I would run far, far away from.
💟👍🏽2
Bettyy » Mike
Thank you for the tip🙈🙈
Kyng
hi Bettyy speed is very much important. honestly it sounds like your SEO guy doesn't have much experience as his services are a bit outdated and some of them not important.
Mike » Kyng
Speed is not important for rankings. That may change in the future, but it has almost no impact on rankings right now.
Kyng
I feel like it is. it affects user experience and Google takes that into account. example- a lot of ezoic users lose their rankings after implementing ezoic ads because it slowed down the site
Mike » Kyng
You have data showing that a lot of Ezoic users lost rankings? Are you sure it is because of the page speed and not because they plastered ads everywhere that triggered one of Google's on-page filters like Panda or their mobile intrusive interstitial penalty?
Kyng
I see a lot of users on SEO groups commenting that. how is it not a factor when it is a main feature on search console
Mike » Kyng
They say it's not a factor because it is obvious to see if you study the Search Engine Result Pages (SERPs).
Plus, Google themselves have said they are grading page speed on basically just a pass/fail basis. It's only if your site is ridiculously slow that it gets dinged. There are no bonus points for incrementally speeding up your sites.
Bounce rate is not a ranking factor and people don't bounce because of pagespeed if you are offering them what they want unless your page loads ridiculously slow, like to the point of timing out.
Kyng
Bettyy – most important imo is good content. Ive ranked plenty of pages on first page without any backlinks. of course the competition for those keywords were low-medium
Ankit » Mike
Isn't xml sitemap necessary to be submitted to Google to get your page indexed?
Maybe you're right about pagespeed but big guys like Syed Balkhi and others say it's necessary to keep your site loading speed under 2 seconds. Also, Google does want a user to have a good experience for the page which is being ranked at top in search. By that logic shouldn't site speed be a factor? if not extremely important but important?
Mike » Ankit
no. Not at all. I have no idea who Syed is. The reality is that page speed is not a significant factor. Go inspect the SERPs for yourself. Many of the best ranking sites out there are slow. Users do not care about page speed except in the cases of extremely slow sites that barely load.
Ankit » Mike
okay.

Ryan
Google literally says that site speed is a ranking factor: “ In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for ranking results.”
https://webmasters.googleblog.com/…/evaluating-page…
Regardless though, faster sites provide better user experiences, better user experiences provide increased conversion rates. So there are so many reasons to prioritize it, rankings is only one of them. 🙂
WEBMASTERS.GOOGLEBLOG.COM
Evaluating page experience for a better web

Mike
They said it is a ranking factor. That doesn't mean it is a significant one, which it is not.
🤭👍🏽2

Truslow
Keep in mind that "Authority" isn't really a single thing – it's several ranking factors which, when looked at as a whole, create what we call "Authority." But it's not really a ranking factor in itself – and an entities authority (be it an author, a web site, or something else) is also limited to certain subjects within a specific niche (or entity frame).
Links are always going to be important. Period.
Site speed is a factor – but at this point it seems to be more of a tie breaker factor. It isn't, from what I can tell) a major factor when compared to many other things. Do your best with site speed because it's something that you can do and it helps with a lot of things, but don't freak out if you can't hit that magic 100 on the site speed tools. There are sometimes choices we make which sacrifice a bit of site speed in favor of something else that may be more valuable.
Arun
Your question is always a mystery because Google says speed is a ranking factor and I have seen many top ranking websites doesn't great in performance. So lets don't talk about the ranking factor or not.
Let's see other important factors that could rank the website.
1. User experience
2. Bounce rate
3. Avg time on page
4. Pages per session
The last ans foremost important is conversation rate.
Do you agree speed is directly related to all these above factors? If we are really focusing on the business, I would say speed is a quite important thing that every webmaster should focus.
Hit like if you agree with me 😄
🤭👍🏽2

Mike » Arun
bounce rate is definitely not a ranking factor. Neither is pages per session.
Opara ✍️ » Mike
I think i agree with this too.
Arun
Yes, Not a ranking factor. I should have ignored the word ranking 😄

Roland
Speed is a ranking factor, but not the most important one. If you don't have good content then it doesn't matter how fast your site is. Try some top sites with a speed test like GTMetrix and some are actually quite slow. I went to Cnet, picked a random article on the home page and ran it through GTMetrix. The load time was 14.4 seconds. Cnet is ranked 156 in the world according to Alexa. Speed is over-rated. Focus on content.

👈📰

These may satisfy you:
» It looks like Proof that Content Quantity is not enough without Backlinks
» If Some Google Js are the Main Culprit of a Low Page Speed, What Should I Do?

RELATED POSTs

Leave a Reply

Your email address will not be published.