SEO is simple, we are making it complicated.
Write content for Humans in a Natural way…
Add sufficient References, Images, Videos, Info graphics, and other details…
Make sure your article is Original and Unique and nobody has this information which you written…
Make sure your title and content is fresh…
Finally, arrange your website in a way more friendly for readers… Good fonts, good color schema, good line height and make sure a positive vibe…
Don't over optimize for speed, cache, or anything…
It's OK to have 80 page speed score,
I'm a page speed scientist, I can give you 100 on 100 but that's not good for all websites…
But for some static websites that works…
Keep in mind…
Don't work for ranking,
Work for content and audience.
Work for your readers, not for Google.
NB: that's from my experience since 2004
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You definitely want to write for a human audience. But Search Engine Optimization (SEO) is so much more than that.
But, Google now changed their policies…
What we do more than a human needs… is something artificial… And they are more intelligent to find it.
Their recent updates teach us to focus on humans… Not robots.
That doesn't mean to not fix your one page SEO…
Fix all problems, but not over optimize…
That's my post says.
Do you really think a 3000 words article will over rank a 2000 words article, just because of its text count?
Many people, writing big articles just for that…
They wasting their time on more texts.
I'm asking them to use that extra time to fix your existing 2000 words…
I hope you got it.
Aaron » Sibi
I do pretty good thanks. I can't be bothered getting into an argument about it. I just hope all my competitors have the same simple mindset.
Sure it's simple on the surface, but SEO goes deeeeeeeep.
How to be sure that your content is high quality? When of course you write it yourself(no copy of other post) and you make the content clear and easily readable.
what you mean by quality?
Romaniello » Sibi
Google And Yandex often talks about high quality pages, but, finally, what is a high quality page?
If yourself you consider it as high quality but what if Google don't?
First, again, how do you know, based on what can you consider your content as good?
Because I think there is a difference between content and content.
My point is if your content is not good, your website will not rank as good as if it was with a good content.
I'm assuming, so tell me if I'm wrong. I'm just all the time learning more about Search Engine Optimization (SEO).
Yamil 🎓 » Romaniello
think about a site that you visit and the content is so good it keeps you engaged, you even click on other references on the page. That's good content and that's what you want to achieve. So it's not a one size fits all. When in doubt ask someone from your target market to read it and give their opinions.
Romaniello » Yamil
I see, thank you 🙂
Why website score 100 is not good.is there any reasons.
if you are focus on 100 then it's not good…
Instead, focus on loading time.
Even if the score is 80, but site loads in 500ms
That means a lot.
Sometimes, 500ms changed to 1500ms when we optimize for 100 instead of 80.
80 is OK if your site loads in 500ms.
I hope you got my point.
Ben Allen 🎓
Sorry but I vehemently disagree with this. If I had a dollar for every "SEO" I met that knew best practices by heart and could write well but couldn't rank in even a moderately difficult niche if their life depended on it, I could retire. Google any high-competition keyword and go to pages 2-10 and there are Search Engine Result Pages (SERPs) after SERPs of websites that follow these guidelines but don't rank. Even the best content marketing agencies in the world spend at *least* half their time doing outreach to make sure their content gets traction and the links and traffic that they made it for in the first place.
I have taken so many clients that have great content and follow all the Quality Rater Guidelines and just could. not. rank. Also, what do you do if you're at the bottom of page 1, your content is fantastic, your design is flawless, you follow all of the Quality Rater Guidelines to a 'T', and yet you get hammered by websites with average-at-best content that put 6 figures into their link building campaign?
If you're a well-known, high-authority, well-established brand that has a domain of 20 years old, has content that is guaranteed to be linked to, and meet all the QRG and User Interface (UI)/User Experience (UX) best practices, sure, you're not going to have any trouble ranking. But that's because half your work is already being done for you.
Not even well known brand sites or blogs. Even with local SEO we see this happen. How many times have we seen a competitor with fake listings, no reviews, a domain that was registered 3 months ago, and has 5+ listings beat out our client that is doing everything right? Why do you think niches like local locksmiths are policed by Google so heavily? If "writing for your audience and follow basic UI/UX best practices" is all it takes, why are so many sketchy sites ranking? How do you even rank by "writing for your audience" if you're doing Search Engine Optimization (SEO) for a mechanic for example? Or a cleaning company? They could write blog articles 24/7 and no one is going to read that stuff anyway.
On the flip side, if these best practices are all it takes, why can I build an affiliate site, get exactly zero natural links, write scraped content, use an out-of-the-box WP theme with no changes, and make 5K per month within the year? How many casino sites or adult sites are ranking because they "write for their audience" and have good web design alone?
Sorry that was kind of rant-y, this is kind of in response to both this post and everyone it represents that comes in here saying "content is king" and "ew, no, those links are paid, enjoy your Google ban" (that never comes, mind you) from people who are working entry-level SEO jobs that read a few Moz articles and have never even seen tactics like those used before, let alone know if they work or not.
You're not wrong, and no matter what changes Google make I'll rank above any website with basic on site, title, alt text, Latent Semantic Indexing (LSI) terms, and Private Blog Network (PBN) backlinks.
These groups have always been, for the most part, the blind leading the blind.
Ben Allen 🎓 » James
Right. Unless Google comes up with some ridiculous 22nd century PBN-finding algorithm, they're always going to work. One of my favorite SEO discussion threads of all time was Rand "White Hat" Fishkin who was having a debate with a black hat SEO in the comments of his article and was forced to concede, despite 20 blind people rooting him on, that PBNs just work, and that white hat alone can't compete against that. Rand
As far as this group goes, I am proud to call it one of the more pragmatic SEO groups out there. The people who really know their stuff here and have been part of our discussion for months or years don't care about hats or QRG, they care about what works and what doesn't. And they have seen how many "content is king" blogs have been buried in the back pages of Google.
I do get what you're saying though. There will always be the inevitable Moz fanboys and fan-girls who come in here and just regurgitate what they read and heard and have zero clue what works or what doesn't, and half the tactics they denounce they couldn't define them even if you ask.
1) Write content in a way that is recognizable by Google's natural language model (Bert)
2) Add references to authoritative sites (high authority score) whether or not the content is great. They'll always outrank you for major keywords and linking to them just helps them be more authoritative – but it's possible to be #1 for smaller or niche keywords
3) Make sure your article is longer and has more headings than other articles, and again is written in a way that scores high on Google's language model (Bert).
4) Put  after every title and change a few sentences and references so Google thinks the content is still relevant.
5) Google can't see the looks of your website, but users can. It doesn't have to look amazing, but it has to be usable. However, a better looking site may look more trustworthy to your users and users may stay on longer or convert better. Google does care about mobile friendly sites and responsive layouts even though many of Google's products, including their search, is not responsive.
6) Google doesn't care much about page speed today, but who knows about tomorrow.
7) Wait for the next core update. Google doesn't like true organic growth. But you may be up 3x traffic the day that core update hits for no good reason. You may also be down 3x traffic even if you have the best site on the internet for your niche.
This isn't meant to mock the OP, but more to mock Google. Their search engine is shit now. It's been ruined since Panda and their AI ranking system generally sucks..
These may satisfy you:
» Define! What Is High-Quality Content?
» a Share – How I Created SEO Content or High Quality (HQ) Content