Daniel » Awasthi
Because it's an advanced Search Engine Optimization (SEO) method where you take advantage of the fact that there's no competition. And you then bring the heat changing the entire Search Engine Result Page (SERP) landscape which would mean you own it! Then suddenly everyone will be coming after you. This method can indeed change the game if done correctly. You'll want to make sure to deploy schema markup and hit your content writing skills hard trying to score position zero, Power Purchase Agreement (PPA), Frequently Asked Questions (FAQ), and all the rest of the schematypes. Then you go campaigning to create cause for search.
It's also a high volume technique in the sense that you want to find a lot of zero search and like I said blast it with all you got all your best SEO! So it's kind of like say you're going fishing at a spot where everybody's fishing because there's all kinds of fish there. Then one day you realize you can instead create your own pond and dump a shitload of fish in there and have that pond all to yourself.
Awasthi » Daniel
I am sorry I still don't understand. You gave me a lot of metaphors 🙂
Plainly speaking- what is the goal of doing Search Engine Optimization (SEO) for 0 search keywords? I understand targeting a bunch of different low volume easy to rank keywords to get traffic but 0 volume- I don't understand. Can you give me a real life example? I have a client whose desired keywords do not have any volume so we decided not to go for SEO and utilize other strategies instead. Maybe this will help me with that client.
Or are you just trying to prove to potential clients that you can do SEO and rank keywords? Is this a way to build a portfolio?
Kathy » Daniel
I was with you until the dump a shit load of fish part. Zero search volume would be more like throwing a bunch of trash in that pond. 🤣.
Take that back. Just read Umair's post below. If we change your pond to GSC, then those definitely are fish to be fished!🤣
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Daniel
LOL guys LOL!! The point was the method doesn't really work that well if you just find a couple of zero search term keywords and by zero that's not necessarily absolute zero it's just very very low to the point where Google might not even show data for it.
So instead of jumping into a pool of high competition your creating your own pool where there's no competition and making it a very desirable pool to be in. The result is that you bypass even competing. Instead you get massive results because there's no competition.
Now where one of you is getting hung up is on the notion that why would anybody want to optimize for such low volume keywords? And that would be a correct assumption. However the goal at hand is to create that which would eventually become a high competition pool because you made that happen. Then suddenly there will be a lot of people trying to compete but since you were the first you will be way ahead of the game the whole time so long as you keep up with good SEO work. Not to mention it would take some time for others to notice and then they would have to do their work and it would take time for them to start even competing with you so for a while you're crushing it absolutely. If this is done well that is.
So in the end you literally change all by yourself Google's keyword search volume forecasts for a lot of keywords or terms. Therefore creating high volume Search terms. This is a beast mode method if done right and it's not easy to do but it certainly doable if you know what you're doing.
I know it's because it's a very advanced method. But once you understand it and have experienced it it would all make sense read my other reply I try explaining it again
Awasthi » Daniel
I read Umair's links below and now I understand it. The point is that Google's 0 doesn't always really mean 0 so we can do our own research to see if a keyword is worth fighting for. Similar to the low volume approach I normally use, but I still don't opt for 0. This is definitely food for thought. I do disagree with your point about it being difficult to do. Researching the right keyword sounds like a process but the rest should not be much difficult.
Daniel » Awasthi
You disagree because you still don't get it. Of course yes it's going to be easy to rank for these words but that's not the point. The point is that you are going to also figure out a way to make people search a lot for these keywords, single-handedly make these low search volume keywords high volume keywords in Google's index. And you're going to say to me that that's easy to do? Lol …
Awasthi
Yeah maybe I don't… You keep talking in puzzles 🤷‍♀
Umar » Awasthi
Take that 0 volume keyword as a upcoming anonymous brand name…
Lots of searches for that brand name makes it the giant on those keywords…
It's making sense in some perspectives…
Daniel » Umar
Another good trick is optimizing for indirectly relevant keywords. A lot of SEO users always only ever think about the primary keywords it seems. But certain indirectly relevant key words could be a game changer for your client. Like keywords that can bring someone on to your site but it ends up not being exactly what the user was looking for however you have freely promoted your brand for something he likely needs based on the fact that he meant to find the direct match. Next thing you know you got a new client and he wasn't even looking for your service or products.
Kathy » Daniel
Ridiculously hard! I also find it quite comical to think about. Let's see. I'll fish in a different pond where there is zero fish and try to get everyone to come over to fish in my pond. What would that take? Billboards, TV ads, PR campaigns, Steph Curry endorsement … 🙂
I still think this OP was a joke and everyone is debating nonsense. 🙂

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Daniel » Kathy
Yeah you're on the right track. I'm pretty sure I know the guy that single-handedly made Google My Business (GMB) ad copies you know those crazy graphic ad copies that make your website a goldfish compared to your GMB which is a whale? Well he changed the entire landscape and suddenly I saw everywhere. Well it took some time but with the right target marketing he created a marketing angle and therefore you know he created higher volume search words in the process. And yes press releases were part of how he did it cuz I used to see his PR also on many Google surfaces.
Kolade » Daniel
All based on assumption. No case study
Daniel » Kolade
I don't have any case studies myself but I'm quite sure there are … Not only that but I've seen it firsthand and watched it unfold in front of my eyes. I've seen entire marketing narratives change based on one man's SEO strategy.
By myself kind of did the same thing but mine was a little more about bringing indirectly relevant keywords into an industry and no one else in the industry was working with those words. That's not the exact same thing because there was some volume on these words but it changed an industry locally.
Steve » Daniel
Hey, guys. The easiest way to become a believer is to install keywords everywhere, get it overlayed in Google Search Console (GSC) and look for ZSV keywords that are showing impressions. This will give you an idea of the real search volume and the characteristics of these keywords. The basic premise is to go after keywords others skip, but in the end, you'll need to use your mind to make judgements.
Chris ✍️ » Steve
Once we found the zero volume keywords from SC so what is the next step? Should we add those keywords into the existing post or new?
Everyone is talking about finding zskw but now one talks about what's next?
Steve » Chris
If the keyword is in range, let's say average position <20, then add it to your content if that keyword is not contained on the page. You also need to use your mind to make judgments. No way around that.
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Daniel » Chris
What's next as you do all your SEO work. Do your standard keyword research and create. Remember SEO should look like a Symphony and you are a conductor.
So there's no one more thing you gotta do after you find the words there's a whole bunch of stuff you gotta do. Create a site page for the word or term cluster.
Then create a blog post using a Solar System Link map strategy. If you know what I mean by that then you'll know that's about 6 or 7 different blog posts at least And at the core You have the sun page which is the main keyword. Then you have the planet post That are further down the Pyramid And get more detailed about the subject, and then you have even more posts revolving around those planets and those are your moons Which go even deeper into the subject.
So it looks just like a page hierarchy really if you think about its you're H1 tag Is at the top of the Pyramid or at the core of the Solar System then your H two's are like planets then your H three's are like moons around those planets.
You see you take purity with your H1 and you break it down more and more as you go down the hierarchy the same thing with a Solar System link map in your post section.
Then hit social media with the link hard. Do some press releases about your blog post the main one.
Start getting back links connected to all of the page and posts.
And of course none of this works if you don't have all of your internal anchor strategy and methodology correct.
Also be 100% sure to take advantage of all schema mark up possibilities in every one of these posts, 1 schema opportunity if not multiple schema opportunities in each post.
Create some video content embed and hit your YouTube Search Engine Optimization (SEO).
Create info graphs on these different posts posts and then be sure to upload those info photographs to up to 30 info graph directories And make sure you get some of them pointing directly to the image URL and some of them directly to the post URL if not in the same directory you can do both.
And finally use your incoming data to tweak your content and rinson repeat in different ways based on new data to continue growing the volume.
Sound like a plan? Lol
Alex
It's really not that advanced get off your high horse. Basically they're abusing the premise that Google is win more. The more keywords you rank for the higher Google will rank you for the things you want. Taking easy wins on 0 volume words that don't really have 0. For instance service + very small city name.
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Daniel » Alex
You know what they say about open mouth and insert foot read my reply to Chris. Lol Where finally I talk about the advanced part. "Which I should Not do and instead freaking charge for because I'm a consultant but I'm giving it to you for free."
And it has nothing to do with your concept. Rather the concept you touch on is a natural result or result no method needed.
Furthermore what I call advanced SEO is really just Search Engine Optimization (SEO) but I call it that because it's incredible how many SEO users don't know this stuff. But it's OK to not know something however it's not ok to not know something and then open your mouth acting like you do know something.
Alex
Absolutely there's a ton of misinformation out there about SEO and you're correct it's just SEO but saying people are too dense to comprehend an advanced concept when it's just SEO that most people haven't explored is kind of rude. Just break it down the way I did cause it really is a simple concept. Win phrases to get authority to your website, winning a low competition phrase is easy quick wins that can get your clients calls now.

Kathy » Mew
He didn't ask about zero position though. He asked about volume.
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Mew 👑🎩 » Kathy
There is no keyword planner or method in existence that returns direct/exact volume. Period.
I am so tired of this question. Just be an authority in your niche and answer questions you know are important for your consumer end. Is it really that hard?
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Kathy » Mew
Honestly, I think this whole post was a joke. He just wanted to see what people would do.
Koszo » Mew
This was a pretty complicated answer for a simple question
Mew 👑🎩 » Koszo
Thanks for the input my friend!