The Structure of Internal Links | Silo Strategy | On-Page SEO

Gerber
Hey Guys.
How are you planning your internal links structure for new projects?
I'm about to start a big content monster with like 500+ articles on it.
are you using spreadsheets or anything else?
cheers!
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Dolman
Most recently, I researched, clustered and mapped more than 5,000 keywords into 900+ pages of content/search intent, including a header nav mega menu with 150+ category and sub-category pages
The process was completed using 2 spreadsheets…
Keyword research spreadsheet =
Keyword research + keyword clustering
Purpose: Find all of the keywords someone is likely to search when looking for X and organize them into groups of semantically related search intent
Keyword content map spreadsheet = website navigation + information architecture
Purpose: Map all of the keywords and keyword clusters into categories, sub-categories, and pages to design/develop the URL and file structure for the entire website
When completed, most of the internal linking is implied and implemented by the structure itself, with cross-linking between pages in different clusters/silos being handled at the page level as the content brief is created and those internal linking opportunities can be naturally inserted as contextual links. 👍🏽💟14
This may satisfy you: How To Do Better Silos | a Better Silo?

Maher » Dolman
Semantically related search intent keywords can be the keywords that rank for a specific page/url along with their "main/parent keyword" right?
Dolman » Maher
Semantically related keywords = keywords with similar meaning and intent.
For example, all of the keywords below are ones likely to be searched by a mother who is planning to fly with a child or has questions about when they would be able to do so without a parent to supervise them:
do kids need id to fly
flying with an infant
flying with a baby
do children need id to fly
flying with a toddler
how old does a baby have to be to fly
how old does a child have to be to fly alone
how to fly with a baby
flying with children
aircraft baby seat
do babies fly free internationally
flying with kids
what does a child need to fly
kids flying alone
what id does a child need to fly
id for kids flying
flying with toddler
what do children need to fly
children flying alone
what id do kids need to fly
tips for flying with a baby
what do kids need to fly
flying with newborns
do babies fly free
what id do children need to fly
toddler airplane harness
Can you create a single article to answer all of these questions or should they be broken down into multiple articles which discuss each separately? 💟1
Maher
excellent explanation. To be honest, your question at the end is the area where i have confusion most of the times. I think these all can be answered within single page (I believe we don't need to include every super related synonyms in the article since google picks that automatically e.g "what id does a child need to fly"
& "id for kids flying" from these 2 we can choose to include only 1 in our article since both of them means the same thing… and for related meaning words/keywords/topics we can create sub-topic/sub-headings) but on the other hand if we create a separate page then google will show on top A) Our super targeted page with that keyword B) Someone's else site page on top which have targeted parent keyword/main keyword. This is the confusion which i was taking above as i have seen number of times google showing parent keyword targeted site on top instead of what i searched on google (super targeted keyword).. for example: if we search for "flying with small child" then google shows the url at top and with title: "10 tips for flying with kids"
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internal links and keywords structure silo strategy on page seo
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Dolman » Maher
When writing content to address the needs, wants, desires, fears, issues and concerns related to these keywords, are you writing content for a single person/avatar or different people/avatars with similar, but different enough needs you should be addressing them separately?
Is the same mother searching "flying with small child" also likely to search "kids flying alone" or "how old does a child have to be to fly alone" or is that mother who identifies as having a small child more likely to search "do babies fly free" or "aircraft baby seat" since the mother of a small child isn't likely to want to know how their toddler, baby or infant can fly on their own?
Write for the user and the needs, wants, desires, fears, issues, concerns, and problems motivating them to search, not just the words they happen to use at any single point in their journey.
When you do, both Google and its search engine users will reward your website with rankings and traffic thanks to the useful, helpful information you provide, not generic useless tips like being prepared for them to complain about their ears and dreading the walk of shame. 👍🏽💟2
Dolman » Maher
Just the same as a bookstore cannot sell a book that hasn't been written, Google can only display pages in its index to its search engine users.
A page that ranks isn't necessarily the best page for the user, it's just the best available one until a better one is written that more accurately addresses the underlying search demand and intent behind it.
At present, neither of the top 2 ranking pages do a good job addressing what the mother of a small child wants to know about flying with them.
https://www.todaysparent.com/family/tips-for-taking-your-kids-to-their-first-concert/
https://upgradedpoints.com/flying-with-children-guide/
As a result, there is an opportunity to outrank these pages given the words both Googlebot and its search engine users are searching are presented to the mothers of small children searching them.
TODAYSPARENT.COM
10 tips for flying with kids 👍🏽💟2
Maher » Dolman
got it and took notes! your way of explaining is really good, i think you should become mentor! i was definitely not considering this side. It all come downs to writing the content that addresses needs, wants, desires, fears & issues of users – if these needs, wants, desires, fears and issues are similar then they should be explained in same article and if they are different then they should be addressed in separate article (since the user/avatar is now changed) – If i understand correctly – Yes, the mother who is searching "flying with small child" is also likely to search for "kids flying alone" or "how old does a child have to be to fly alone".. and mother who identifies as having a small child is not likely to search for "do babies fly free" or "aircraft baby seat". I am not a good learner so i assume there might be some mistake in my understanding, in that case please correct me!
Dolman » Maher
Thanks, I appreciate it.
You got it.
Small child = toddler, child, kid
Baby = newborn, infant, baby
Flying is just one of the ways a mother can travel with a child.
There are many more words that can be used in conjunction with the above to indicate a desire for products or information related to traveling with children.
These examples are just the tip of the iceberg. 👍🏽💟2

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