For those who use Pinterest for their blogs…
Why and how do you say it works for you?
I tried using Pinterest for my blog, but it does not deliver substantial traffic (in fact close to none at all). Yes, I see views and engagements on the analytics report, but for traffic (which is the most important part) there is none.
I have a 6 year old blog that I haven't updated in years. I get about 200 people visiting it a month from Pinterest. More or less…
There are ways to promote your blog. Have you tried paid advertising through Facebook? Or promoting through Pinterest. Organic traffic takes a lot of time unless you're constantly posting everyday and your images are enticing enough to click on.
In fact I haven't used Reddit in a long time and it shows that blog I was speaking of. Lol. I'm going to go change that.
I get more traffic from Facebook and Reddit than from Pinterest.
What are you doing for Reddit traffic
Yeah I feel like that can be a bit touchy on Reddit, people don't seem to take to self promotion kindly, unless there are subs who encourage that or something?
I haven't been active in blogging for a few months but few months back I was working hard to get traffic from Pinterst. Your Niche "Inspiration and Motivation" is more likely to get traffic than mine -"tech". But, for 2 months or so, I joined various fb groups for Pinterst repins, search and requested many to enter in group boards. I used to engage in manual repins for hours. And I did get traffic from it, but few. Cause there are way less people in Pinterest for tech than other stuffs like beauty/fashion and so on. Now, After months not doing anything on Pintest, I get about 10 20 views a week, which is low when you count the number but I thought views would die down. My suggestion, Make beautiful pins: Canva, Engage with other Pinterest influencers of and outside your Niche. Make categories for various pins and try to repin quality pins of every Niche. Join various group boards of your Niche and so on.
I am also a beginner though, these were some tips I accumulated during 2 months or so. I may be wrong about things but these are what I know.
Pinterest is one of those websites that will reward you based on how much effort you put into it. For a long time while blogging, I'd go on to pin my own posts to every group board I could find that would let me in, and then I'd leave. I'd read countless Pinterest guides but every single one omitted the fact that Pinterest is very much a pay it forward platform.
I definitely consider giving that post a read if you want to know the absolute basics, but there are a couple of points I didn't mention in that article that may also be helpful if you aren't a complete beginner, but want ideas of how to increase traffic.
Pinterest is often considered to be one of the best ways of bringing traffic and attention to your blog posts. It's something I would agree with now that I understand how it works. If you don't, however, the thought of even attempting to replicate the success of certain bloggers can be completely daunting.
Where do I start? What are rich pins? Are group boards really that important, and if they are, where do I find them?
These questions, and many like them, were things I asked myself constantly before I committed myself to learning more about the platform. Before a couple of months ago, I used to share my own content, but I didn't understand how to use it beyond that.
You might be able to tell that I've come some way since then, though. By implementing what I have learned, I managed to double my Pinterest traffic in a single month!
Keeping the things I learned to myself when I had no clue myself a few months ago didn't sit right with me. With that in mind, I thought I'd sit down and share the most effective methods I've used when it comes to increasing my Pinterest traffic.
Make use of the business Pinterest account feature
If you haven't already, you need to make sure you're using a business Pinterest account. Unlike a personal account, a business account allows you to break down where your traffic comes from, and what pins perform well. This will help you to produce content Pinterest likes, and make sure you're posting to worthwhile group boards.
You will also need to verify your account to get full use of Pinterest's business features. It looks scary, but it's far easier than you might think. All you need to do is go to your Pinterest account settings and click on the 'claim a website' section. You will find a piece of code that you will need to edit into your website's code.
DON'T PANIC! Would it make you feel better if I told you I don't have a clue how to edit code, either?
There's a plug-in for everything, though, as they say. All you need to do is download a header and footer plugin and paste the code into the header section. Click done, and you're all set! Your website has been verified and you now have full use of Pinterest's business features.
An example of my organised Pinterest board. It shows 10 different boards, each with a different title, and pictures in them.
Prioritise your personal boards. Group boards, while still an essential part of Pinterest, aren't worth as much as they used to be. You should absolutely still be pinning to them, but where possible, pin to your own boards first. Have a blog post about self care? Pin it to your own self care board before sharing it to the equivalent group boards.
Organise your Pinterest profile
While it isn't essential, organising your Pinterest profile can help people understand what they can expect from your blog based on your personality. I'd recommend having a board where you post all your blog posts to first, followed by the things most relevant to your blog.
From the picture above, you can see that I've put my autism, mental health and self-care boards on the first line. I think this demonstrates me and my blog pretty well. After that, I've included other things I'm interested in. I used to think my profile needed to be 100% professional, but I've done so much better since adding back personal touches.
After my personal boards, I've then put my own group boards, followed by the group boards I contribute to. I'll talk more about group boards and how to join them later in the blog post.
Don't join generalised group boards. 'Lifestyle' group boards used to be a big thing on Pinterest. Admittedly, I have one myself. With that being said, pinning your pins to them can confuse Pinterest when it comes to determining what your pin is actually about. Your pins identity is crucial on Pinterest if you want it to be recommended to audiences that will convert, so make sure this is clear from the get go.
Use alt attributes on WordPress to describe your image
When you go to edit a photo on the WordPress editor, you'll have an option to add alt attributes. Not only is this good for Search Engine Optimization (SEO) purposes, but it's also the description that will come up when others post your image to Pinterest directly from your website.
You want to use keywords to make sure it's as searchable as possible, but remember, it still needs to be readable. Some disabled people rely on alt attributes to help them understand what a photo is showing them, for various reasons. This is something I only realised recently, and something I'm going back to implement in my old photos. I'd recommend you do it, too, if you want your website to be as accessible as possible.
Make several pins for each blog post
In that phase where I would pin my own posts and hope for the best, I'd only ever created one pin per post. They were all the same brand-wise because I'd read that worked well, and honestly, they looked awful. Some people do it well, but if I've learned anything in recent months, it's that I'm not one of them.
When creating Pinterest images, it's best to create one that you broadcast either at the top or bottom of your post. This serves as a reminder for your readers that they can pin the post if they'd like to (hint… hint… ). I also try and hide one or two different images in my blog post so that people have options when pinning my content. This does involve a little bit of coding, but it's easy, I promise! Check out this post to find out how to do it.
How I used Pinterest to double my traffic | pink flowers, macarons and a magazine, with a coffee on a white duvet.
Investigate your niche, and tailor your posts to match what they're looking for. I've seen further down that you're an inspriational/motivational blogger, and good news: you can do amazingly on Pinterest. You might not see conversions being made very highly with the traditional pinterest designs that bloggers suggest, but why not try switching it up by creating square images with quotes on them instead? Most people I've seen have an entire board dedicated to these square quote images, so you could reach a potentially massive audience!
Post your pin to a relevant board first
When I used to pin things to Pinterest, I'd automatically pin it to my blog post board. Over time, however, I've found that pins posted to relevant boards first work much better. With my last post about self-care, for example, I posted it to my self-care board. I then went back and shared it to my blog post board later. This meant that Pinterest recognised it as relevant, increasing the chances of it being seen by people interested in self-care.
Switch up the style of your pins
Pinterest has a preference for vertical images when it comes to blog posts. Canva is an editing tool that has a template you can use if you don't know the dimensions yourself. One thing you might not have tried, however, is switching up the type of pins you're creating.
Infographics are supposed to do really well on Pinterest. Personally, this hasn't worked for me, but I've had limited experience and I'm really bad at creating them. Something I've found has worked well for me is pulling a quote from my blog post and sharing that instead. You can view an example here.
Doing this gives people variety and means people who might not be looking for blog posts end up finding your post and re-pinning it anyway because they like the quote.
Be consistent. I don't think I mentioned this in the original blog post, linked above, but even if I did, I'm repeating it because it's so important. You want Pinterest to see you as a reliable member of the community, who is posting their own (and others) content regularly. I try and repin my own stuff, and that of other people's, at least twice a day. Some people use automatic scheduler 'Tailwind', but I can't afford that so I couldn't give you my opinion on whether it's worth it or not.
Recreate images for old posts
As part of my blog relaunch, I went back and recreated a lot of my old pins to create higher-quality images. It's a work in progress, and I won't tell you that it doesn't take time, but it's so worth it. Even if your pins aren't bad quality like mine were, updating them gives you more chance of being seen by a new audience. You might want to word your title a little differently or present it differently to reach the said audience, too.
This was probably one of the best methods for me. Two of my new pins went semi-viral on Pinterest, which increased my traffic massively. They weren't the best pins, but they obviously resonated with the target audience (autistic people and their caregivers). Not every pin will go viral, but it'll be worth it for those that do. Even if they don't go viral, they'll draw more traffic to your site, which can never be a bad thing.
Join Group Boards
On Pinterest, group boards are boards full of several contributors, all of whom want to share their content with a wider audience. The idea is to share your content in relevant boards so that others will see them and, hopefully, re-pin them to one of their own boards.
The trick with group boards is making sure that you only join those that are relevant to you. There's no point in joining a parenting bloggers group board if you don't have children or content relevant to children, after all. You should also make sure you're following the rules, usually displayed in the description, so you aren't removed from the board.
To find group boards, you could search Google, or ask on Facebook or Twitter for recommendations.
If you'd like to join my lifestyle or disability blogger group boards on Pinterest, simply follow me over there and send me a message. I'll be sure to add you as soon as possible!
Save the image to your file using relevant keywords. Apparently, the latest algorithm update means you need to be showing Pinterest what your image is about from the moment you press upload. By using relevant keywords when you upload it to the website, you're making this pretty clear. This isn't something I've tried myself yet, but I read the advice yesterday from someone who receives millions of MUV's from Pinterest, so I'm going to be implementing it myself within the next couple of days.
Share other people's content
I cannot stress to you the importance of sharing other people's content enough. You might view Pinterest as a competition, but truth is, viewing a profile where the only content is their own is boring. It doesn't inspire people to follow you or tell them anything about what they can expect from you. It may also come across as spam to Pinterest, which may lead to your account being deactivated.
The rules about sharing other people's content vary. Most people agree that pinning 80% of other people's images and 20% of your own works best. Some people have found they are able to increase that to as much as 50% before any negative results occur. It's something you need to play around with to see what works for you.
PRO TIP: Don't post the same image to more than one board consecutively. Pinterest has a feature where the header compiles all the images you've posted. It can look like spam if you're posting your own images several times. Alternatively, though, you could post different images one after another if you're short on time.
Check that your pins are still working from time to time
I never even considered that the images I pinned would stop leading back to my website. It happened after I went self-hosted, and it took months for me to rectify the issue. In that time, I potentially lost out on a whole heap of traffic. Yes, I'm still kicking myself now.
Changing your website address isn't the only reason to check old Pinterest images, though. I've heard many horror stories of bloggers having their pins redirected to spam websites or virus downloads. Not only does it draw traffic away from your website, but it could also affect the trust you share with your readers. Nobody really wants that, do they?
Seeking results from Pinterest takes weeks of commitment, so if you aren't yielding the results straight away, keep going. I think it takes around three weeks, and/or 50,000 MUV's before you'll start to see your work paying off. But Pinterest works more like a search engine than a social media website, so once you've put in the hard work, you should continue to reap the rewards going forwards.
I have a pin I haven't pinned in months (I created it in five minutes and it's honestly one of the worst I've done, but it went down really well with the niche I targeted), and it brought in over 500 views last month.
I'm in the same boat as you. Using Pinterest to promote my personal development blog. I don't know how long you've been doing this but my blog is new – launched it 1/1/zz. And my pinterest account is less than 2 weeks old. What I notice is that the longer and the more you pin daily, the more pinterest shows your pins to people. I can see quite a bit of jump in the MUV since I first started so I guess I'm just going to keep going until it leads my specific target audience to my blog. I think it's about pinning frequency and catching the right eyes. But these things take time so I'm just hoping my persistence will pay off eventually As I said, I'm still new, still learning. Good luck with your blog! Would love to see it if you don't mind sharing the link
the more pinterest shows your pins to people
That is the thing, I see those too. I see people are viewing my pins but not clicking the link, which is the one that I need because that is the traffic to the site.
80% of my views come from Pinterest. It's not something that happens instantly. You have to work at it, and consistently work at it everyday. You need to be repinning at least 30 pins a day that are in your niche, and posting new pins to your blog at the very least 5 times per week. For one blog post, make 3 different pins. Also key words. Search what you want to pin, then at the top, see what everyone else is searching for and use those words in your title and description.
It's kind of like the stock market in a way. You invest in it now, to get results later. Each pin is considered a "share" that you have invested in. It could tank, or it could do really well. You just have to keep an eye on what works and what doesn't. I hope that made sense. Otherwise you have permission to call me a complete nerd .
Good question. I just started a blog as well and it is taking me a while to get rolling. Pinterest is something I have used personally for a while now. The better the pictures the more the clicks to your page. People like visual like Instagram these days. Reading isn't as "cool" so I feel you need to work extra hard to their attention. Be on it daily, re-pin, and follow people grows your audience.
I have a one-month-old blog and have been using Pinterest consistently for the whole month. It took about 4 weeks for me to start seeing traffic. Currently, I am receiving 40-50 views a day from Pinterest. My best day was at exactly four weeks when I received 150 views from Pinterest. I think as others have said, it takes time to build up your credibility with Pinterest.
My Pinterest strategy is pretty standard. I create multiple pins per post, use keywords as much as possible, use hashtags in the description of every pin, and do a combination of manual pinning and automated pinning with Tailwind.
Hope that helps!
I'd say somewhere between 10-20% of traffic on my blog comes from Pinterest. There are a few things to note though: I use Tailwind so I a) have to pay for it and b) have to spend a fair chunk of time curating and scheduling my pins. It also increases my bounce rate quite a bit because people heading to a website from Pinterest are looking for a very specific answer, so they very rarely click through to other pages. But that's fine, the feedback I'm getting is that the content is relevant: they're not bouncing after just a few seconds.
Anyway, my point is Pinterest gets me some decent traffic, but it's a lot of work on a regular basis. Currently I prefer to focus on Search Engine Optimization (SEO).
They key to relevant traffic, depending on your Niche, is knowing what content to create, how to pin it and what image to use. The easiest way to do this is create your boards and possibly base them off of the categories of your blog. Now pin related pins from Pinterest onto those boards. Switch your account to a Business Acct so you have access to analytics. Its free. Pin as much as you can on each board over a week or so and see what gets clicks. I have a Board and a Blog dedicated to creating good habits, journaling etc. I write articles on those topics. I noticed the pins relating to anxiety and what not get ALL THE CLICK THROUGHS to that pinners blog. I noticed 9 of the top 10 most clicked pins are about anxiety. If anxiety is related to my niche, and it is, I look at the Top pin or general concept of the top pins and articles that I pinned which is getting the most interest and click throughs and I write a similar article. Juice it up with the right keywords, grabby headline, good looking Pin Image and the right Hashtags. I've done this multiple times and my new article and Pin end up blowing away the highest clicked pin that I repinned.
Now on another Blog about Fatherhood and Relationships I did the same thing. Wrote an article about how to make your wife fall in love with you again based on my top clicked repin at the time which was something like "10 ways to make her fall in love with you" That pin still generates hundreds of clicks to that blog a day.
TLDR; Pin other peoples pins to your relevant board, switch to business account and check analytics to see what topics in your niche are popular that people want to click. Create that content.
Switch your account to a Business Acct
I already have that. That is why I said I could see engagements and views. But if I go to my Google Analytics, traffic from Pinterest is very nil.
I was speaking in general for anyone else, these are the steps I use. That being said if you are not getting traffic from your pins then actually look into "Your Pinterest Profile" in your Pinterest analytics. Sort by "Clicks" and look at the top most clicked Pins that you have pinned. Not just yours, but other peoples pins. Mine right now as I said is " 12 Daily Habits That Are Surprisingly A Sign Of High-Functioning Anxiety". It would serve me and my site well to research this for about 30mins and come up with a similar article with a better title, call to action etc and content to publish on my site. All Pins generating similar traffic are also about Anxiety. So now I know in my niche there is a lot of interest in that topic so I may think about my focus shifting or working that in more. While it isn't the main focus of my Blog I notice when I follow this and start getting loads of clicks it permeates to "related content" views and whatnot.
The key is to pin, pin and pin some more until you have a handful of pins that just pop off. The longer you're consistently in the game, the better your chances. Of course having attractive, long vertical pins is important.
As a designer, I'm lucky and it's pretty quick work for me to create my custom pins for each blog post. If you're not, I'd recommend to either use canva or hire someone. There are assistants or pinterest specialists you can hire who can basically grow your pinterest for you on autopilot. I've read of people paying a hundred or so a month (basically the price of schedulers like Tailwind for a year) for someone to create pins for all of your posts then go to town sharing and promoting your content on pinterest. I've seen some pretty good results from others.
The key with pinterest growth I'm finding (currently get about 150-200 users a day) is consistently pinning your own stuff and others in your niche as well. Pinterest is a search engine, and much like Google and YT, you'll get rewarded the longer you play. Of course your pins have to be attractive and be sure to focus on keywords and use Hashtags.
I used pinterest for the first 2 years that I blogged only pinning when I had a new post. It didn't amount to anything until I actually invested time in it, created a strategy, crafted beautiful pins and began using an automated scheduler to do the heavy lifting for me. It's defintiely not set it and forget it though. You get from it what you put in as with anything else. Prioritize it and in time (took me about 2 months after implementing my strategy) you'll begin to see the needle move. And then from what I've heard it just snowballs from there.