To Rank an Inner Page of the Website

Narko
When trying to rank a specific inner page on my website, do I send backlinks to that specific URL? Or do I send backlinks to the homepage with the right anchor (keyword I am trying to rank for)?
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to rank a specific inner page of the website

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Daniel
Send them directly to the page you wish to rank where possible. That way the authority passed through the link does not get diluted by being passed through another page first.
Narko ✍️
Okay, thanks for the answer. Now lets say I create a new page for the purpose of ranking for a new keyword. That new page does not have any link or anchor diversity. Do I send powerful links to that new page or focus on creating link/anchor diversity first?
Basically my question is does link diversity matter on a per page basis?
Habib
Whenever you create a backlink, it will increase your PA and DA both(yes it does matter on per page too)
Riyad
This is what I do, If I'm paying for the link I must send it to the page I intend to rank.
Let's talk about the anchor now. Google wants us to keep things natural, right?
Say for example, we want to rank for "xyz" keywords. Naturally people who are linking to us wouldn't know the keywords we are targeting. They would probably post a naked URL or maybe the brand name and hyperlink it.
So, what do you do?
Keep the exact match anchor below 20%. Use the mix of brand name, naked URL and generic words as anchor for the rest cases. Hope that helps.

Josué » Riyad
where can i buy backlinks?!
Riyad » Josué
That's a very specific question. Focus on blogger outreach and you'll know what I meant by paying
Josué » Riyad
ok thanks
Narko ✍️ » Riyad
Thanks!

Maguire
Google ranks pages not domains, so if you are trying to rank a page, you should be targeting your efforts towards the page URL, and not the homepage URL. Hope this helps.

Sheppard » Maguire
where did you learn SEO 🤣😅😂 hahahahahaahahaahahahahahaha that's not even remotely true. I've ranked websites purely from brand equity. I've ranked inner pages with strong authority under the domain. And how do you think I can make my blogs rank first page seconds after posting them… because I build strong authority around my brand and domain. Google cares about the page yes, but your statement is so incorrect. I can rank for completive keywords on another page by anchoring the keyword to my home page. This is important as your domain is top level and it builds authority to a topic.
Maguire » Brodey
I don't think you understand how PageRank and Search engines work to serve "pages" as results to search terms. But that's ok, we all learn new things everyday and today's your lucky day. ❤️🤙
Sheppard » Maguire
hahahahahahahhaahha I have a very good understanding actually. Im both a programmer and analyst. If you think Google cares more about a single page then a domain you have absolutely no chance against me.
If my website is all about dogs. And I make the best funking article about the moon. My moon article isn't going to rank no matter how many links and how good my content is. Because my DOMAIN is about dogs.
But hey. Good luck champ.
Narko ✍️ » Sheppard
What did you mean when you said "I can rank for completive keywords on another page by anchoring the keyword to my home page."? Do you mean sending a backlink to the homepage with the anchor of the target inner page keyword? Or did you mean linking from the inner page to the home page with the anchor being the target keyword for the inner page?
Sheppard » Narko
exact match term to home page will pass keyword authority down to inner pages. Its why top level should be priority. Im not saying it's the best method, but I've done it and it works. Thats why you should put most of your links to your content piece but make sure your top level has authority by sending some exact match to your top level to pass down.

This may satisfy you: How to rank Keywords Faster for a New Website?
Sheppard
You should do both. Your domain holds authority and topic authority and a home page should nearly always have more links than any page as its what defines your site. So build strong anchors to your inner pages. But every now and then build a link or two to the home page for an anchor you are going for on an inner page.
Your home page should be mostly branded, naked and primary domain terms. With a mix of inner page keywords and a couple generics "website", "click here" so forth.
Inner pages should be majority generics and natural terms with a small percentage as exact match focus terms and a slightly higher percentage as partial match terms.
I don't give exact numbers as its variant depending on industries and focuses but this is pretty standard.

Narko ✍️ » Sheppard
Super clear thank you!
For the generic and branded anchors, what type of link building efforts do you rely on? (foundation links, web 2.0, press release, etc)
Sheppard » Narko
yeah, so branded are typically citations, web2.0 and press releases. Generics are normally bookmarks or socials. I do mix it up here and there for a good guest post ill add a brand or generic just to keep it natural but this isn't required.
Partial match keywords are good in guest posts though 4 or 5 word anchors with 1 or 2 of your exact match keyword in there that looks a lot more natural than an exact match. Exact match I only use when I find a link opportunity that is contextual, geo-relevant (if relevant), topical and the site has real traffic. I pick my exact match sites out with extremely high standards. It may take longer but the results are far beyond instead of wasting my exacts on mid-tier links.

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