What web design elements give that vibe that make you believe a big budget was behind the project?
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Fiverr is not the issue in this post. It is about the customer. When a customer want to spend $500 to $100 or less on a website, they tend to want visual elements. They are more worried about getting bang for their buck like hoover motion, sliders, moving text, and other things they can see that they like that make them feel good. They don't focus on prospects or customers and conversion rate.
I have find that a client who is customer focused, understands the importance of conversion rates, and has a profitable business model are willing to invest a larger budget.
The signs of a big budget include great copywriting, original images, and how easy it is for visitors to take action. It is clear they have invested in developing a marketing strategy, marketing research, and understand the needs of their prospects and customers/clients. All this results in a better website.
In my experience, when a business has not invested in marketing by developing a marketing strategy and doing market research, it shows in their website because some unfortunate website designer was told I want a great business website. Here is my business card with all the information you will need.
When you inspect element and you see it's hosted on Magento. 😃
clever answer. LOL
Good user experience, clear intent, professional copy, professional photos, clean code, on-site Search Engine Optimization (SEO)…
Asking specifically just about design elements? Then it's a little harder to pin down because those things above can greatly inhibit design choices when done sloppily. But let's go with: good typography, appropriate color palette, strong visual branding, good user flow, balance, good use of space and shapes.
There's no real way to tell. I've had clients who previously spent $10k on their website and other clients who had spent $50k. If you asked me to guess the budget behind it, half the time I would say the $10k sites look more expensive. The price of a website is determined by the web design company's branding and sales process. It's rarely determined by the quality of their work.
– Color theory
– Responsive Design
– Marketing message aligned with images
– Multiform User Experience (UX) (e-commerce, customer onboarding forms)
Nice list ⭐️
There are none. It's politics. My municipality paid half a million dollars for a site and got default meta titles. My clients pay $3000 – $8000 and get perfection.
Just to put it out there. Municipal websites are a mess on the backend. Normally they need to communicate with multiple different systems, they need to tie in with a big database that most likely is messy, oftentimes they'll have intranet needs with security aspects tied into it and while design is often frontend it needs to work with all of that. Which means that when you're designing a website which at best ties in with a out-of-the-box integration, you really are comparing apples to oranges with that initial comment.
Not to mention, when you are designing a website for "Plumber Jack in Colorado" you deal with Jack and he trusts you to be the smart one. When you deal with politicians, everyone has opinions. I mean EVERYONE. Just the amount of hours that goes into letting people be heard and try to compromise to not ruin the initial design ideas is hundreds if not thousands of hours.
A big budget site might feature the following elements:
1. Good color choices that a trained designer would choose.
2. Good typography: appropriate choices of fonts and correct, balanced sizings for different headings as a trained designer would choose.
3. Original, vibrant and sharp photography, cropped for appropriateness and to impress.
4. Site has a unified personality across all pages, even if the content and color is radically different.
5. Forms are modern and do not look dated.
6. Use of a recent Framework such as Materialize, or other similar, makes the site look fresh and modern.
7. Use of cute animation – e.g. when mouse moves across images, they come to life and react subtly making the user feel they are working with a 'live' site.
8. Has broadcast quality video.
9. Has appropriate build-out of content.
10. Has all the authority elements, TOS, Cookies, Data Protection Statement, Copyright and real people with sufficient bio info on each of the team.
11. The site has obvious purpose.
12. It ranks well in Search Engine Result Pages (SERPs) because it is good.
These days anyone can get a high budget looking website for next to nothing with a purchased theme. It's not the design that requires a big budget. It's what goes into the site that does – strategy, market research, brand messaging, photography, content, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO)…
If they understand how to use color and images. High quality, consistently formatted images go a long way towards inspiring trust and giving off a "they know what they are doing" vibe.
Generally speaking, the difference starts with branding. Inexpensive sites are devoid of company branding and style guides — the company adopts a wanton approach based on developers without the design eye, mashing together a "premium" (read: bloated) theme..
High end sites follow strict design principles. 1px off will generate a ticket. Every component is custom and/or purpose built. Everything comes from scratch, using elegant and efficient Cascading Style Sheets (CSS) selectors.
Completely agree with this. There is a lot of bloat with themes (because they are built for the masses), that even the best hosting & caching plugin can't save the day.
Animations, custom images, svg animations (and icons), professional/minimalistic transition effects (not going crazy).
That doesn't mean using them all at once or too many of them in the same page.
"More cowbell" <> more professional.
Price isn't the determinant. I've seen big budget sites that still have basic flaws for Conversion Rate Optimization (CRO), including weak mobile sites. It's all in the skills of the designer, content writer, and strategist for the project. But I've seen more than a few DIY Shopify and BigCommerce sites that look great! Store owners did their homework or were experienced. I rarely see a great DIY WooCommerce site.
These days, big budget projects hopefully score well on core web vitals and are mobile friendly with nice User Interface (UI)
User Experience (UX). If it has efficient CSS and JS (render-blocking resources so affects load time), it's a dead giveaway that not only was it professionally made but also made with the user in mind. Also, dark mode!
It's not so black and white but some of the smaller elements that hint towards this are:
Simple Navigation flow
Pixel perfect consistency
Page copy Matches images and topic of page
Page design and layout
Auto play videos that are meaningless to the article they are showing on… pop ups that ask you to approve push notification from that website. 12 second videos that require you watch a 30 second ad to watch.
Why do you hate Fiverr that Much Steven .
I don't hate Fiverr. I use Fiverr for select productized services. Fiverr services are useful for some, not all. The reality is their target web design audience is not brands.
Boyd » Rath
Fiverr is not the problem, it is the customer.
Engaging elements, helpful tools that make you say "whoah". Seamless video with storytelling, augmented reality or 3D images.
And of course, pictures of gold plated Lambos. Duh
Good look and function WITHOUT a bunch of convoluted elements. It's easy to throw HTML elements at things – getting impressive results without all the muss and fuss… that's what impresses me.
I think 10k – 50k get confused all the time, but you'll know a 1k or 2k website by the overly boxed design with icons and images that are found on unsplash.
It's not about any one element at all… it's about a solid, logical plan with parts that are seamlessly meshed together to support a clear goal or intent.
UX / Layout based off of User Persona's, Market & Competitor Research…
UI Design with Pixel Perfection, Color Theory / Psychology, Animations, ect.
SEO, CRO, A/B Testing… "Design, Build, Breakdown, and Re-Build Stronger"