Daniel
Lay it out in a project magement tool, do a check list audit that identifies a strategy, work the tasks, guarantee the actions that you will take.
Something that is client facing or collaborative, and has an app or sends reports. This could be keeping track of content, the activities of link building, technical or onpage work. You can set benchmarks, but they should be based on your actions, which you outline in the beginning.

Kafka
Guarantee deliverables.
We guarantee we'll write content, build some great links and run a weekly ranking report. We have a different way of wording that, but you guarantee what you're going to do/ deliver, not the targeted effect of said actions.
_{💟👍🏽8}

Sheppard
People guarantee all the time. I got caught early in my agency when I was desperate for clients to agreeing to a guarantee without understanding the trickery behind how big agencies claim it. Dont do it. Big agencies advertise guarantees and its all bs. They firstly don't guarantee first position but first page so word trickery which is deceiving. First page isn't shit. Secondly, its a percentage of their keywords not the ones the clients want or a combination. So if the deal is 80% onto first page what they do is get the clients list and they will say like 5 of the clients really hard keywords then they add as many longtail and easy to rank for keywords as they can to where 80% doesn't even include their terms anymore. So all they need to do is rank first page for a bunch of long tail easy no competitor terms. This is also typically locked into a 6 or 12 month contract.
Its all trickery. The problem a consumer sees in this and a common rebuttal we use to fight off this when someone comes to us saying this agency guarantees is. What happens once your rankings are first page… if you are locked into 12 months and they archive their contractual terms within 3. What happens for the other 9 months? Nothing they are finished. They dont need to do anything as they have completed their 12 months of work early. And you're locked in. Whereas, we will continue working as there isn't a lockin term we need to prove ourselves monthly, going for keywords relevant to you and have buyer intent.
Once told this customers rarely don't go with us and go with them. So if you are the agency guaranteeing its easy for another agency to make you look like a crook.

👈📰

🔗🏹

👈📰

🔗🏹

Sandoval
Absolutely! You can guarantee increase in site visits and traffic. I wouldn’t guarantee rankings, but I would definitely guarantee interaction with the online platforms of that company.
Prendergast
I have an indexing guarantee. Not necessarily page one, but I can guarantee ranking on Google for a longtail keyword
Scott
Yes I guarantee first page for most clients, obviously we have to draw out a realistic keyword list, and won't charge if I don't get it. I'm strictly performance based in my pay.

Mike
I don't guarantee rankings, but I tell them in the first 30-45 days they will be able to tell we are moving in the right direction.
Nancy
I always tell my prospects that ultimately I work for Google, and my job is to outsmart them, which I have a good track record of doing. I explain SEO is like a chess game. I make a move, Google makes a move… etc. I tell them I can't guarantee results, but I would not recommend the campaign if I did not think I could be successful. (I do preliminary research before deciding if I will take the job.)
Since RR… for new campaigns that are inbound calls to me: I am now charging a $1500 set up fee… $400 monthly, telling them it will take some time, and when we do start ranking, getting calls, we can re-evaluate their monthly fee.
This is because in my biz people occasionally reach out to me, and I don't want to turn down the opportunity.

👈📰

🔗🏹