Discussion 2: What is Your Best SEO Shortcut? Time-Saving Hack That Produces Measurable Results
Jordan A Wilson
What's your best SEO shortcut?
I know, I know. There's no shortcuts in Search Engine Optimization (SEO). 🤣
I'm talking more about your best, time-saving hack that produces measurable results.
29 👍🏽 2 💟 31
[filtered from 108 💬🗨]
I'll start with two:
1. With all the expensive, paid SEO/SERP tools I have, I still love the (FREE!) Chrome extension SEO Ruler Extension.
1A. Two things to try right away: "Copy people also ask" in Search Engine Result Page (SERP). Click the relevant ones first, and it will bring up new, related questions. These questions make great H2 Q&A sections and can help you grab the knowledge graph/position 0.
1B. "Copy bold keywords (unique)" in SEO Ruler Extension. This will give you a list of all the unique words on page 1 (make sure to change your Google search settings to bring up 100 results instead of 10) When writing or updating content, make sure you naturally include all of these words.
2. The Pulno audit (shoutout Jacek) Using the Google Search Console (GSC) analyzer, this tool finds terms you're appearing in search for but ARE NOT included in your title. Once you add that keyword in, you'll likely see your Click Through Rate (CTR) increase and impressions as well.
Thanks for mention Jordan. Add these missing keywords to your content too. 🙂
1. Research and plan the ideal structure and architecture based on keywords, audience and niche
2. Craft a new site to fit the ideal structure, or adapt your existing site by moving pages, redefining content, updating navigation and addressing User Experience (UX) issues
3. Weave your keyword variations into the content to read naturally and ensure content answers visitors questions
4. Address remaining technical issues like permalink structure and redirects
5. Link the content to itself across the site, using keyword-rich varied anchor text to help users navigate and to please the almighty G.
Keith L Evans 🎓
One shortcut I love to do in SEMrush is check pages and see what variety of keyword are ranking in top 100. For an easy win, I add the new keyword as <H2 and or related content. Boom! Ranking goes up and so does traffic!!!
Can you over do H2 headings in a single piece of content (3000 word)? Just curious to hear your thoughts
Keith L Evans 🎓 » Dave
Yes over-optimization can happen. Many of the added H2s are keyword variations, synonyms, and or long-tail variations. Relevance is key, so stay on topic. My #1 rule in Search Engine Optimization (SEO) is build the page G expects to see. Examine the pages on Search Engine Result Pages (SERPs), then make your content better. This is why so many people use the tool Page Optimizer Pro.
Wirén » Keith L Evans
Awesome info! Thank you.
So you only do SERP intent or do you also combine with search intent besides keyword volume?
Keith L Evans 🎓
First start with keyword or topic, then check the SERP on Google. Now examine the ranking pages content. Intent is important and always a balance as G is trying to show results to satisfy the query. And that is the important part. What do people expect to see for the query? The answers are right in front of you on the SERP. What are these pages doing well or Not doing well?
You can take SEMrush a step further and then examine your competitors. You likely share pages ranking for the same keyword's. But, your competitor may have keyword's you are MISSING.
The name of the game is: Deliver Awesome Content, but more importantly the content on the page must be consumed by the person, it must satisfy them. Can you get them to read more, explore other related items, meet their intent, emotionally touch them, use the right image, video, bullets, lists, headlines, facts, colors, humor, and more…which allows you to climb to the top of G.
A 10,000 word article doesnt work unless the info is chunked and delivered in a way that satisfies the human. This is the future of Search Engine Optimization (SEO).
Noah Lopata 🎓
Going into Search Console once a month and grabbing the top 100-200 high impression terms for the last 30 days and adding those to the rank tracker.
As there are always new terms popping up it's instant green arrows and upward trending ranks.
Extra pro tip… create two separate rank tracking files or projects for the same client. That way, you get a better idea of progress over time.
If you continually add keywords you're ranking for out of nowhere, you'll lose track of your originally planned keywords and your keyword strategy.
Steven Kang 👑
I have multiple ways of collecting keywords and I track them all.
Noah Lopata 🎓 » Wilson
We update notes every time of what we added right in the ranktracker
Didn't explain that, correctly. Example, when onboarding an SEO client, I'll identify with them the 1,000 most important terms.
If something else starts ranking via Google Search Console (GSC)… great. But in my experience, it's best to have two separate files/projects. So let's say if you add 20 terms a month. By the fifth month, the original file/project would still have 1,000 terms, and the new one would have 1,100.
If you have a solid content strategy and have done your research, new impressions/clicks found via GSC shouldn't necessarily affect your SEO strategy. Obviously there's time when it definitely will, depending on the innovation and changes in the industry that you're tracking.
To show improvement over time, I like keeping the original set in tact to show improvements in visibility, share of voice, etc.
That gives you the best of both worlds. Flexibility to keep up with and track new terms, but it doesn't affect your baseline of what you started working w/ with your client.
To find the internal webpage Google considers the most relevant to a particular phrase I use an exact match site search.
Easiest way to explain this is with an example:
site:https://SEO-gold(.)com "Anchor Text"
Search Google with the line above replacing the (.) with a .
This searches my entire site (using the site: operator) for the exact phrase "Anchor Text" (an exact match search).
Since Google ranks site: searches in order of importance it gives you the best page in Google's opinion to link to with the searched for phrase.
It's useful when you've created a new article and you want to quickly find the best webpages to link to from within the body text.
Also useful for general interlinking/siloing links. Basically interlink related content together.
Discussion 1: How to Save a Lot of Time While We Work on SEO?
I consider myself as a really successful SEO. I got enough clients, it is easy for me to achieve rankings and I feel confident in what I am doing.
But one question keeps me awake at night…
"Could my life be easier?"
I don't have any more time left in order to earn more. So I have to actually start an agency. But after talking with 3 agency owners, all of them told me that an agency is no fun. Your job is only doing the finance and acquisition stuff, but you actually don't do your work you love. I started amazon affiliate sites, but they are a lot of work to create them and also take for a long time to be better than actual hard work money wise.
Therefore my question to you guys:
How can I use my skills to have a life with more money and save a lot of my time? Don't get me wrong: I don't need passive income, but something more relaxing is what I am looking for.
18 👍🏽 18
[filtered from 25 Answers]
Outsource some of your processes to free up your time. Identify deliverables that could be outsourced ie. keyword research, prospecting and outreach, Website Quality Audit/Tech audits. You can either hire a VA, though training them would still take time, or find a reliable team that offers white label services that has a proven track record and sample files to show you 👍 this might not directly solve your problem of finding a better source of income with less work but this will definitely free up your time to take more clients.
Should you be interested on finding a team to help you with your processes, let me know as I can provide assistance on that part 👌
I'd still advise you to start with your agency. The real fun in there is when you can change a life by working with you. When you manage the team buildings, provide funds/bonuses for a hardworking mum/dads/aspiring and hardworking person and more.
I shared this with my partner. I told her; I believe that life is meant to be shared. Think about it. Whether you are selling a product or a service, you help them (client/consumer) achieve their goal, satisfaction, cravings, etc.
The only time we feel so fulfilled is when we help our parents build their house, we were able to send our siblings to college, and we can buy our kids what they need/want. Or when we give back to the poor, a life is changed through our kindness, and someone finds new hope through you. These gestures give us deep fulfillment that money cannot buy.
I apologized for taking non-sense here. I just wish to share my insight. Feel free to delete this. Do what you love. All the best! 😊
Outsourcing is not very different than having employees and starting and agency; the only differences are that you don't have to worry about hiring and you have little to no control over quality.
The business model of a consultant is to exchange time for money. If you're looking for "an easier life" you need to start charging more for your time. In order to be able to do this, you need to be differentiated in a way that people will be willing to spend more than they normally would.
You have the ability to create the type of agency you want and do things that are fun to you like keeping a pet SEO project to keep your juices flowing. The first step will be hiring but to do that you need to have your processes documented and figure out what's your hourly rate. Look at the tasks and decide which ones are costing you money and then hire the 1st employee to do those. Take it slow when building a team. Once you have that team member up and running and pretty much independent you can rinse and repeat the process. I know how you feel because I am in a similar situation but in a different industry. I have 2 team members and I am analyzing our workflow, tasks and who is responsible for which and I am addressing some workflow issues with them. The biggest issue for me has been not having time to do what I love (the SEO part) for our websites which is not allowing us to grow because I am in the middle of everything.
Make a team for each process. Don't give every process in 1 hands. Each process should have its own manager. Get the work done. Take reports from all managers. Still sitting at your own cabin and getting all reports daily will be fun.
You have to build a team and become a better leader, also develop some good leaders who can do the work while you are not there. If you fly solo you never gonna make enough money 🙂
Best advice of the century!
I ran into the same issue. After a trip a few years back where clients blew up my phone constantly and I wound up firing a few I took things inward and started buying websites, improving and either flipping or keeping for revenue. Like the model so far.
If you can live a happy life with the money coming in stay at that if your living comfortable unless you want a top car to tv top house and have loads of funds just sitting in the bank just stick. Or maybe stick and do something for yourself create and rank your own site and run a reap higher rewards just need to find the labour maybe
Chris M. Walker 👑
It really just depends on you.
Will you be happier being a leader, setting up processes, and managing staff than you are as a freelancer (assuming that's what you are now)?
Would you be happier selling services to other SEO users?
Maybe you'd prefer LeadGen/Rank And Rent.
Maybe you want to do affiliate or ecom, you could start doing that in your spare time and once it makes enough money you can start firing clients.
They are all workable business models that seem to fit the skill set you already have (Sales and Ranking) and they all have upsides and downsides so the decision needs to be based on what you like doing.
That said, what none of them are is hassle free or passive.
So the question you have to answer is which model gives me the most time doing the things I enjoy with the least time doing the things I don't.
Once you answer that you create a plan to make that your business model and you go all in.
I own a medium sized digital marketing company 30 employees- my role is varied and it's the best thing as I get to deal with most sides of the business. But mostly now I work on the business not in it. If you truly want more time freedom you will need to give up the technician addiction and start being a business person – once your 2-3 years old your know if you love that more. I'm 52 and have complete freedom, In fact the business is not reliant on me and can exist without me, if you get to that stage then there's no reason you could take a technical role in your own company, although a bit strange it's not impossible to do. 😎 hope that sheds some light on agency ownership.