When Do You Ask SEO Client for Approval Regarding the Content or Layout?

Fabio Spiandorelo
When doing Search Engine Optimization (SEO) for clients, when you realize you need to do some landing pages for specific keywords, do you guys ask for the client's approval for that page regarding the content/layout, or simply go live with it since it will not show up on the main menu and not show up unless from the search results?
If sent for approval, what if the clients wants to change the whole thing?
This is a problem I'm having and is becoming quite time consuming!
Any experiences with that?
Appreciate any help! Thanks!


1 👍🏽1 16 💬🗨

Darshan Patel
Taking clients approval comes first always.
If client wants to change more things then you can charge accordingly.
Otherwise tell him that this is the type of page we will be creating for better ranking etc…etc..
If they want to change the whole page tell them we use predefined templates that works best for many people. (For Design only as content will be what you want cause they don't know a thing about SEO content anyway)
If you want to make a custom page it will be charged extra. As you need to involve designer and more allocate more resources.

Samantha Allyce Mauney Aiken » Darshan Patel
Yes. You should have a contract with a set number of pages to publish per month, and should get approval at least so they know you've fulfilled that part of the contract

Ravi Chauhan
Taking approval – Yes all the time
Making changes – if inline without your SEO vision then NP. If against your SEO vision then stand up to them. Its best if you guide them against it as you are the ultimate expert not them. They may have the best ideas that need to be heard but you own the strategy not them.
Kevin Whelan
You have to get their agreement because it's their website and they are paying you.
They've also hired you for your expertise and should not be interfering,
Whenever a client "suggests" a change to something I've done, I ask them how that change will improve the goal. I then explain why I've made my choices and unless they can empirically argue against it, I insist on doing it my way.
Basically I remind them that this is all about them getting new customers and making money and NOT about their personal preferences that have zero to do with the actual business.
A couple of times this has happened to the point where I had to tell them that I wouldn't be able to work with them any longer if they persisted. Both times they immediately agreed with me and left me alone.
Sometimes they just need to be told.

Zachary Toto
Clients are like dogs, if you let them inside they'll end up peeing on your bed.

Stockbridge Truslow 🎩
There are several things in play here IMO…
First, if it's a landing page designed to rank for a keyword set, but it's not in the navigation, then the page isn't "really" going to pack the punch it needs to rank. It's always better to fit it into the site flow somewhere than to have a bunch of orphans trying to rank. It gives no context and just doesn't really do most of what you want it to do. So… at the base level here, the question has that going on.
As for telling the client – yes. Especially if you are just the SEO team. There are also marketing and sales people involved. There are people who manage the brand and messaging.
For the primary team I work with, we aren't just Search Engine Optimization (SEO) and do the full boat marketing, branding, and SEO stuff. As such, many clients have given us carte blanche. In those cases, if they are considering doing a mailing or something outside of our plan – they actually run it by us for approval.
Other clients have someone in charge of the overall plan and we're there to consult, help develop the plan, and then do the bulk of implementing it (on the digital side, anyway). So, at that point, we have to develop the plan of what pages we're going to create – sometimes month to month, other times we plan it out several months ahead of time. It depends upon the monthly budget.
Inevitably, though, no matter what you're doing in this arena, if you're going to be successful, there has to be one single person who is ultimately in charge of oversight, making sure everyone is working toward the same goals, and that everyone is following the plan properly. If you aren't that person – then you'd better be running things by them before doing them.

Ransom Agui » Stockbridge Truslow
I agree. Orphan pages! I thought that only made sense for non indexed Pay-Per-Click (PPC) landing pages.

Jade N Sherry
I'm curious, in my limited experience. When would you create a landing page for keywords that you wouldn't want to incorporate into your sitemap, navbar and internal links? Why not make the page worthy of meeting all factors, which I would think, would improve your client's website most effectively, not just for keywords on a disconnected page, but for the site's overall content and structure? Could you maybe provide a link to an article that would help me understand the concept or purpose?

Fabio Spiandorelo ✍️ » Jade N Sherry
One example of landing page that you would not want to be on the navbar is a local landing page, where the keyword would be attached to an specific location. Say you have a business which provides multiple services, and operate in multiple locations. Your landing page would have to focus on one service and one location to be 100% Search Engine Optimization-ed (SEO)-ed. That new landing page say "house cleaning in Memphis" should not be on the navbar, otherwise other website visitors from other areas may go to that page, which is irrelevant to them.
Internal links to that page? Maybe if you have a blog post talking about general house cleaning tips in Memphis you can make an internal pointing to the new page, but in general this page function is only to target local audience on Search Engine Result Page (SERP).
People can correct me if I'm wrong?
Ransom Agui » Fabio Spiandorelo
"Search engines can't find orphan pages through links, so orphan pages often go unindexed and never show up in search results.
Even if your orphan pages are listed in your XML sitemap, they are still a problem for Search Engine Optimization (SEO)." -Search Engine Journal
I trust real world data more than anything though. So if you tell me you have personally ranked an orphan page on top 3 (organic results), then I'll believe you.


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