Worried if We Get Google Penalties Because of Our Guest Posts

Mariana
Hi guys! What's your opinion on Google Penalties for Guest Posts? We are writing a weekly column for another site (related to our industry) and we're planning to do the same with other sites that have a good reputation.
Can this create an issue even if the content we're writing is unique, natural and valuable for the reader? Will they eventually use no-follow links with us?
I know it may this may be an extremely basic question for most you, but I'd really appreciate any insights or recommendations on this topic. Thanks!!!!
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Edwards
Anything you do personally that builds a dofollow (as in not nofollowed) backlink is technically against the Google guidelines.
There is a risk with all forms of link building that's a fact of life. That said getting backlinks each week from the same site is more likely to raise a flag. 👍🏽3

Mew 👑 » Edwards
– Only if there is an exchange of currency.
Guest positing with incredible content is a white hat tactic as long as it is naturalized and not paid for, is my personal understanding based on Googles documentation? 👍🏽3
Edwards
That is open to debate though as a backlink could technically be argued as payment.
Fact is google are crap at handling link building and regularly get it wrong.
Mew 👑 » Edwards
– I think it comes down to intent.
I guest post in multiple places, but have never asked for a backlink.
I tell the party “My shared audiences would appreciate this at my company. Can we provide them with the content.”
In most cases the answer is yes, and results in a backlinks.
Let me look for more info on this. I am curious now as it has been a while since I looked at Googles verbiage. 👍🏽1
Mew 👑 » Edwards
– Definitely open for interpretation. You are correct lol
… any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site’s ranking in search results:
• Buying or selling links that pass PageRank.
This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
• Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
• Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
• Using automated programs or services to create links to your site
• Requiring a link as pan of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of qualifying the outbound link, should they wish.a
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines: …
worried if we get google penalties because of our guest posts
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This may satisfy you: To Know Whether an Expired Domain Was Never Penalized by Google
Edwards » Mew
agree if one has a bio link then that's probs fine. If however.one has .3 anchor text backlinks then not.so.good 👍🏽2
Mariana ✍️ » Chris
, thank you very much!
Suraj » Edwards
Thanks for sharing 👍 In bio backlinks should be nofollow or can we use follow link 😅

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Syed
I am a guest posting specialist according to my opinion not any penalties by google if you are going perfect way with relevancy and quality guest posts. 👍🏽1

Joshua
Specialist? 👍🏽1
Syed » Joshua
Yes outreach specialist.

Julia
I thought it was okay as long as the link was nofollow. You’re still getting your name/brand out there and potentially bringing visitors to your site without any risk of upsetting Google.
Mišo
A link from another domain, with all its domain authority, should be a "vote" stating trust to your website. As such, it is a valuable signal. The more trustworthy the linking domain, the stronger the signal.
However, if you, the owner of the linked site, are the one placing the link to other domain, that has nothing to do with a real 3rd party trust signal.
It is absolutely justified for Google to fight websites that are gaining authority based on the ability to collect false votes.
Lot of link building tactics are working only until Google figures out how to slash them. With AI and machine learning, it becomes increasingly better and the risks of doing active link building is constantly going up. 👍🏽1

Mariana ✍️ » Mišo
, thanks for the input! 👏 👍🏽1

This may satisfy you: Maintained Backlink Increment With Guest Posts | Backlink Velocity
Rahul
I would like share my inputs, Rather than guest post. Working on website blog and boost the traffic. In 2021, Google will consider only on-page, Conversion Rate Optimization (CRO), Content, Core Web Vital(speed). If you want to do the Guest post then do it in specific industry wise otherwise your new website will be penalized. 👍🏽1
Ryan
I have used it from time to time and have never been penalized. I think it's honestly a pretty good method if you are landing links from sites that make sense contextually.

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