Make a Blog Section to Strengthen the eCommerce

Karan
Now, this can be the best tip or case study for eCommerce Store Owners and SEO's.
Let's again assume that I sell Leather Boots in this case (which I don't). Also, let's assume it is as much searched item as leather boots are.
I have been trying to rank the keywords leather boot and leather boot for men for years, but the page didn't move from page 3. Once it came to page 2 with proper outreach and Help A Reporter Out (HARO) links but went back immediately.
Kyle recently told on my podcast, "Don't try to rank the type of page which Google isn't ranking" (EP156: The SEO Singh Show).
And it hit me. I was doing it all wrong. My Mistake? I was trying to rank the product page, but Google was ranking blog pages.
I immediately got a blog published, "8 Best leather boots for men's 2021," linking it back to the products page, and saw absolutely no result.
Dumb me forgot to remove the meta title from the product page. Made these 2 pages (product page and blog page) complete with each other on the same keyword.
Resubmitted everything again and saw a huge sale even in the off-season.
Please Note: I think it worked without any internal linking or backlinks because we have more than 100+ blogs on the same website about "Leather Boots". Topical Authority matters a lot in the long run.
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make a blog section to strengthen the ecommerce
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Arios
Is this a new site? And in which country are you ranking it? Thank you for your share 😎

Karan ✍️ » Arios
6 Years old. US.
Arios » Karan
did you do keyword clustering and then interlinking yet apart from on page? That's should boost things with structured data .
Karan ✍️ » Arios
On this particular blog I did nothing other than writing a quality blog with 2k+ words. Keeping the surfer and marketmuse content guidelines in mind.
Arios » Karan
nice do the other parts am sure you'll make much more Return on Investment (ROI) in 30-60 days 🙌

Phạm
Hi. Can I clarify a bit, which one is ranking higher right now, your product page or your newly created blog? Also, what did you put in the meta title of product page that compete with the blog?

Karan ✍️ » Phạm
The blog page is ranking now on top 2 results. It was a similar keyword. like "Best Leather Boots for Men"
Phạm » Karan
so do you suggest we should try to rank for a blog instead of product page? Cuz I am also running an Ecommerce site which has many products (more than 100) and I am a bit confused on which one I should focus
Karan ✍️ » Phạm
I meant it depends on the keyword. As I mentioned, when you search for the keyword, do you see blogs or product page? If you see blog page, then try and compete with blog page.

Bharath
Would you mind elaborating on this piece for me please? "Dumb me forgot to remove the meta title from the product page. Made my 2 pages complete". I assume you meant "made the 2 pages compete".
But more importantly, I'm trying to understand if I read it right. You removed the meta title of the product page?
In other words, if product page main keyword was "Blue Leather Boots" and your article main keyword was "blue leather boots", you removed meta title for the product page completely or did you replace it with a modifier? If the product page did not have the meta title of "blue leather boots", how would there be relevance established?
Just curious coz I'm working on my ecom site now and wish to do it right.

Karan ✍️
Yes, you are right. That's what I meant.
Yes I made the product page title "Genuine Leather Blue Boot".
Bharath » Karan
OK. Great. So a modifier. I assume then there were internal linking from blog posts to the product page and also you leveraged keyword clustering to optimize the blog post?
Karan ✍️ » Bharath
When it comes to blogging, I train my writers to concentrate on increasing the page time using words. Yes, tools like Marketmuse and POP helps but without those also we were doing okay. It's majorly about making your blog better than the rest of the blogs on page 1.

Soni
It's all coming back.to basics. Search intent and see what Google ranks for that intent. Don't create friction for Google and yourself

Karan ✍️ » Soni
Or Google wants people to do paid ads on such keywords to get the product page on up and wants to rank only the "Non-money pages" on such queries.
Soni » Karan
Absolutely
Aakula » Karan
how to know our content is SEO friendly or not any tools tell free and paid
Karan ✍️
No tool can beat manual research. Like going on the first 8 blogs or pages on that keyword and checking all the details of the blog with their H2's and H3's. Collect all the data to make the best and the most detailed blog.
Paid tools – Marketmuse, Surferseo, POP, Fraze, SEMrush content editor. (a lot more you can find with a basic search of their alternatives).
Soni » Karan
just to add see analytics where your blog is heading or ranking for kind of terms it ranks for. Find the correlation and create content around those topics. It is kind of topical hubs but with understanding what topics Google thinks you write the best
Bharath » Soni
I do believe keyword and topical clustering is the key to build authority and relevance.

Khánh
Man, if only you took a look at top 5 of the Search Engine Result Page (SERP), and found out that they were blog post mostly…
keyword research is a thing.

Karan ✍️ » Khánh
Oh trust me, I know it's a thing I am really good at it as well. I wanted to rank the money page because that was the product I really wanted to sell due to high margins. The case study is about how it hardly takes a month to rank on the top of difficult keywords if you hold the topical authority and feeds Google what Google is trying to rank.

Sergey
That's really good work! Impressive! I also have commerce site with the same niche with just 2 brands of snickers. Yes, I know, I have too small amount of blog posts and more than 100 products + apparel items pages. But And I'm really don't know, what to do to increase the traffic/sales. Can I ask you opinion about my mistake on my site in the PM?
Kathy
BTW, I did the same thing here. We are #2 above Amazon. The next challenge is getting the click. Note how I used the word "esthetician" in the meta title. They know right away this is FOR THEM. I'll add, my real goal with this page is to build supporting pages for internal link juice to their esthetician equipment product category page. That's where all the eyeballs really should be. So at this moment, we're finishing up another blog post on equipment because if I can't get the store page to rank, I'll settle for the blog. And I'll add, since we posted this post, the equipment page has moved from page 3 to 1. I can't say it was that alone, but it had something to do with it, I'm sure. Thanks for sharing your story. Fun to see how this is working for others as well!
I mention that because god forbid someone posting an irrelevant post that targets a different audience with the same keywords removes the meta title from their product page. It's very important they understand what's at work here.
BTW, I did the same thing here. We are #2 above Amazon. The next challenge is getting the click. Note how I used the word "esthetician" in the meta title. They know right away this is FOR THEM. I'll add, my real goal with this page is to build supporting pages for internal link juice to their esthetician equipment product category page. That's where all the eyeballs really should be. So at this moment, we're finishing up another blog post on equipment because if I can't get the store page to rank, I'll settle for the blog. And I'll add, since we posted this post, the equipment page has moved from page 3 to 1. I can't say it was that alone, but it had something to do with it, I'm sure. Thanks for sharing your story. Fun to see how this is working for others as well!

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Kathy
One final thought, for the client I referenced, her blog is even on the first page for the query without the word "best" in it. So it works for the short tail queries too.
Unfortunately, if this were a really popular query like the one I'm really working on, this is much tougher to do, is it not? I did this about 4 years ago for my client in the vanilla industry. After she sold her vanilla.com url she lost rank for her most lucrative keyword "vanilla" largely because she had to start all over again with backlinks (we only managed to reclaim a small percentage). So I had her write me a "best vanilla extract" article. She shot to the top in Google but after a couple of years others caught on and they have pushed her down. Those are very popular sites with DR in the 70s and 80s and probably millions of visitors a month. Being in position 4 amongst the likes of them is still great and she still gets most of her traffic and sales from that one SERP.
But I want position 1 again so I'm going to try your meta title tip now, Karan
. Fingers crossed. I'll let you know what happens!

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