CORE WEB VITALS (CWV)?
What do you think? is it a sane idea by Google for ranking?
Today, I analyzed reason of slow page speed.
And amazingly, main culprit was the java script by Google, itself.
(Due to Youtube embedded video)
It means code from Youtube (say Google) is slowing down speed of my website page and then maybe penalizing the page for these stupid Core Web Vitals.
Is it not self contradictory by Google itself. What do you think, please?
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Core Web Vitals are meant to be a tiebreaker. When there are two pages of near equal value, then Google may use Core Web Vitals to decide which one should be ranked higher. That's another thing to understand about CWV – your benchmark is determined not by Google (2.5 seconds) but by your competitors. If most of your competitors have a page speed of 15 seconds, then it's sufficient for you to have a page speed of 14 seconds. Or just have better content and don't worry about page speed. Just FYI, the average page speed web-wide is currently at 18.8 seconds.
Sir, thanks for detailed and expert opinion.
One more question. Out of page speed and quality content on the page, what is more important in terms of Search Engine Optimization (SEO)?
Should I write a long content of a topic, on one page?
OR should I divide that content into different heads and create many pages where each page presents different sub-topics of the main topic?
Andrei » Irfan
quality content is more important than page speed. As to content length, it is often better to have one long page with multiple subsections marked with clear H2 headings. But it's not always the case, different pages require different solutions. Again, it's helpful to look at what your competitors are doing.
Irfan ✍️ » Andrei
Thanks. It is really helpful
Andrew » Andrei
not 100% because you will also need to taking user friendliness as perspective, long content does not mean people wanna to spend 20mins just to read your 3000 words content
Andrei » Andrew
i said long content os often better, i didn't say it's always better.
You need less than 10 minutes to read 3000 words.
Users don't read pages through and through, they only read segments they are interested in. If you use good headings and there is navigation on the page, then having a lot of content is not a problem.
Don't forget passage indexing.
Andrew » Andrei
that make sense about passage indexing
Arun » Andrei
well said 👍 you are 100% correct. At the same time what I am thinking is, crawling a large sized page is always expensive for Google. Everyday Google bot has to crawl Tons of pages and this is the way Google can insists web masters to reduce the download bytes.
Did you use HTML code to embed video using iframe? Or did you paste the URL?
I use both for some videos. Which is better, in your opinion, please?
Ružić » Pawar
both have same issue, they load video when DOM i loaded…
you need to write a script which will extract thumbnail from video, add play icon on top and load content when user clicks.
Use won't even notice that video was not loaded before his action.
If any Google related code slows your site down then it's your fault for not implementing it properly. That's the whole point. CWV is much more than just "speed", it's about providing a great User Experience (UX) for visitors which should always be the #1 priority. If you have a 3s TTFB then I'm already gone from your site before it even starts to load anything
That's not true. Google Analytics slows down a site no matter how you implement it. Google Fonts does too. There are ways to make them load faster. They still have an impact though.
No they don't. You can self host the fonts and load GA with a tiny delay or on user interaction
Andrew » Mike
did a test and it's not true
Mike » Markó
Self hosting just means they load faster. It doesn't mean they don't have to load. And why in the world would anyone want to load GA on user interaction? You would miss a lot of data that way.
You're right, I'm missing out on all the valuable sessions from people that don't even move their cursor or scroll 1 pixel or tap the screen or anything. No shit they still load, your argument was that they slow down the site. If you self host them properly it takes at most 0.1s loading time for the fonts instead of 1-1.5s if you call it from Google
Google/Youtube videos, Google FONTS, Google everything, seriously slows down websites. This is how I know core vitals is being overblown. If it was actually a strong ranking factor ( It wont be, it CANT be), it would literally ruin the internet.
Everything that makes a page interesting, fun, unique, POOF, will have to be deleted.
Every page will become nothing but text, and a few super compressed images, to keep core vital scores high. Google will end up turning the clock back to 1990 with really simple pages with 2 images, because load/paint speed is TOO important.
Aint gonna happen. Core Vitals in going to have super minor impact on Search Engine Optimization (SEO) in the end. That's my bet.
You nailed. Thanks for your expert opinion. I also think on the same line
Ružić » Jack
if you add Youtube videos where they are loaded only on user interaction, will have 0 impact on page speed.
from Google fonts you need to extract only styles you need (weight/latin) and store them locally.
each Google font, out of box has dozens of styles while page uses only 2/3
Irfan ✍️ » Ružić
I have embedded videos in the same way as you are suggesting. Video only plays when clicked by visitor. Even then, these embedded videos are eating load time as analyzed by search console report and Google's own tools
Ružić » Irfan
weird… maybe your jquery doesn't block properly
I've been fixing mine for the last 2 days. You're right, it's literally everything Google 😂😂😂
Such a pain in the arse too, amount time I've spent messing around with WordPress, would be easier just to code from scratch
Well Experienced Opinion.
This may satisfy you: How To Improve Mobile SEO to be a Core Web Vitals (CWV) Green Score?