E-Commerce Products SEO + Can you sell for millions of dollars in E-Commerce by doing SEO Without Paying Ads?

Niclas
Can you sell for millions of dollars in e-commerce by doing Search Engine Optimization (SEO) very Good? And no ads. Anyone done that?

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Bill Rust
We have, on 2 sites in the last year. One is now over $2M. Sporting goods niche.

Șișcu » Bill Rust
Wow. What are the sites? 🤭
Bill Rust » Adelin
Nope, not publicly posting them here. All I'll say is they are both Magento 2 and heavily SEO'd. Both less than 2-3 years old domains. Thermal and night vision hunting scopes and other accessories. My strategy has been to focus on the highest ticket products, and be out in front of the searches before our competition.
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Șișcu » Bill Rust
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Bobby » Bill Rust
Do you thing Content Management System (cms) has a huge impact on Search Engine Optimization (SEO)
Do you think you could've done the same with a WooCommerce site?
Bill Rust » Bobby
The domain may be, but the website launched last year. I know that because I launched it. Prior to that there was never a site on the domain. As a side note, It's not hard to troll my profile, but I would have appreciated you not posting the site since I already said I didn't want it public. Dick move Bro.
I don't think the Content Management System (cms) used (platform) makes much difference, as long as it's worked correctly. I have built well over 1,000 WordPress websites with various plug-ins and did just as well, depending on the niche. I prefer Magento, because I use a platform built for eComm as opposed to a blog script with eComm plugins available. Magento has just a couple of really good SEO extensions, but that's only a fraction (as I'm sure you know) of what helps climb ranks. Sometimes all it's taken is submitting a sitemap to Google. Or a link from a Google My Business (GMB) page. The cms used, as long as it's used well won't matter, IMHO.
Bobby » Bill Rust
Thanks for the thorough response
Bill Rust » Bobby
Yup. Let me add one other thing…
I am a huge believer in "The money is in the follow-up!". I don't know where you are on your eComm or Search-Engine Marketing (SEM)
Search Engine Optimization (SEO)/Cost-per-click (CPC) journey, but I have had much success for my projects KEEPING and reselling to customers, as opposed to getting new ones. We operate heavily on "lifetime value" of customers. Things like follow-up emails after sales, and newsletters with sales of similar items they've purchased in the past has been a huge part of the overall revenue. So although SEO has helped to bring them "in the door", we try hard to keep them in the "shop" for as long as possible.
Bobby » Bill Rust
As an SEO agency owner, I 100% back this
Fadlo » Bill Rust
Thank you for the generous informations.

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Edward
Yes. Living proof. $3M+ with SquareSpace sites and SEO

Niclas ✍️ » Edward
Cool, want to tell more? Any tips? Please
Edward
I have started to share articles, processes, and tips specifically for ecommerce on my site. Here is one of many for you Niclas
How to Start an Ecommerce Business from Scratch — Ecommerce SEO Expert & Online Business Coach
EDWARDABAKER.COM
How to Start an Ecommerce Business from Scratch — Ecommerce SEO Expert & Online Business Coach
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Niclas ✍️ » Edward
Haven't you made a long post before with some tips and to tell about your journey? I thought I saw it yesterday but now I cant find it. You reply to someone. I thought it was very interesting. Or was it someone Else? You ran 3 e-com you wrote if i remember correctly. You did great with Search Engine Optimization (SEO).
Edward » Niclas
Yes, many over the past few days, across many SEO groups. I try to help out aspiring ecommerce store owners as I can. My time is split between 3 stores, coaching / consulting, and launching a new content agency. SEO & Ecommerce have been a life changer for me.
Niclas ✍️ » Edward
Do you know which post I am talking about? Which group? I want to read it again. You wrote FB is Good for retargeting for example. There were a lot of Good tips. You have a big team? How is your time distributed among the shops? How do you have time to add products in all shops?
Edward » Niclas
Maybe the post in the Jarvis group? That one is money 💵 loaded. I do not have a big team, one other guy who manages my 3 stores, he only deals with about 20 customers a day, so he's good. I could crank his inbound orders up with ads but it's a sustainable level for now and don't want to kill him or hire more people yet. I jump in on the big quotes, problems, and resolving big customer stuff. Also, have one girl for the new content agency, with another one interviewing Monday as I start to hire over there. Only going to employ 3-5 in the USA at first, each will lead teams of Virtual Assistants (VA)s I build overseas. Never done it before, but know guys crushing it with this model so going to follow their success and try it for the first time. My time is always distributed 100% to chasing the closest, biggest, and fastest closing dollar. I wasn't an ecommerce guy first, I was a small business owner who converted to digital, so I still hold this analog philosophy. Closest to the buck! Today I'm after a customer who wants $40k in my goods. It's the only thing I'm after because of the impact that type of deal directly makes for me. It's not just about the number of automatic ecommerce orders (i get lots of those too), and not about number of customers or or number of products. It's ONLY about getting the conversion. It took me years to source good products that don't have inventory issues. I add products to my shops inbetween customer phone calls and late at night so I can work building customer relationships and increasing AOV (average order value) during normal business hours. Sometimes we do products in quarterly batches or to open a new "department." I have about 600 products added across (3) stores, I won't do larger catalog ecommerce dropshipping sites, because I prefer finer controls on the Search Engine Optimization (SEO). It's my top 100 products that do all the work, my top 20 that really make me float, and my top 5 that make me all my money. It's totally less about quantity and more about quality. Get one product listing ranking, converting, making you money – then move to the next. Too many inexperienced people go for fast catalog style deploys and fall flat on their faces trying to manage too many items. Could I launch a hundred or thousand new products at a time now? Yes, but only because I manually added and SEO'd 600 products to figure out why I sucked 500 times and won with a dozen or so of the top performers. If you can't get one product converting, you have no place attempting any more. Focus on that one cash cow product or service, make sure it's an ultra targeted offer for a very specific need or customer type and you'll get the impact you want. At this point I won't be adding more products, I'll be redoing many that already exist for better conversion optimization. Do you have your winner(s) yet?
Niclas ✍️ » Edward
Better to focus on fewer Products that sell and not thousands?
Kyle » Niclas
Generally, yes. Unless you know how to sell hundreds to thousands of products with a user experience the Google algorithms will like. It is harder having a big store than it used to be. But if you do it right, you can still rank. You just have to really think through how to display your products so the user doesn't bounce when seeing a large page of products. This means creating variable products, writing helpful product descriptions with details users are looking for, etc.
But generally, I would say smaller stores with fewer items have more of a chance with success as you only have to focus on a few products and you don't have to think about the user experience as much (if there are only a dozen good products there is less of a chance that the user won't be overwhelmed by choices and bounce).
Niclas ✍️ » Kyle
Thanks, our competitors have thousands of Products and they outsell us. may I dm you? With a few questions. You seem to have a lot of experience in business.
Tony » Kyle
100 times easier to rank a big page with tons of url than a niche in google, this is SEO 2017 😂
Tony » Niclas
I am really sorry but I haven't read that much bullshit in my life, people in these groups talk a lot but nobody gives a real advice or method, don't believe what these guys are saying, you can rank up in Google with a massive store, Search Engine Optimization (SEO) has changed
Kyle
Yes, you can rank big stores. I do this. But I personally think it's harder than ranking small ones. It takes more to understand what the algos want.
But I see small stores (in terms of products) getting ~50,000 to hundreds of thousands of traffic while big stores (lots of products) struggle to get 20K.
Of course, there are big stores that get millions traffic. But you'll never get there if the User Interface (UI)/User Experience (UX) is causing too many to bounce. Unless you are a very big store with a lot of direct traffic.
I think it's fair to say you'll probably have better luck starting off with a highly optimized small store unless you have the funds to hire an SEO team that knows how to rank a bigger store. It all depends on niche of course, but more URLs doesn't equal a more valuable site or site that deserves more traffic in Google's eyes.
And local SEO for a small store (e.g. bakery), is much easier than trying to SEO do a nationwide store. Much easier to have quick success.
I do Search Engine Optimization (SEO) for a business with many hundreds of products. Rankings were dropping as more products were added. It wasn't the products that were the problem. The problem was organization of product category landing pages and user experience (such as search and filters). The biggest part of the solution was to consolidate many simple products into variable products. Bounce rate decreased as much as 10x and Google suddenly loved us a lot more (especially after core updates). We have hundreds less product pages now from making more variable products. But as simple as this may seem, it ultimately was a complex problem to figure out. If you find the right niche, a small store is easier. You don't need the same level of consolidation or optimization since small stores are lean by default.
The tricky part of this is that the store ranked excellent in Bing (#1 for many of our most important search queries), but struggled to rank on Google. It was tricky to understand the cause of this anomaly. These changes have consequently dropped our Bing rankings as the improved user experience decreased page duration on product category pages (people needed less time to find what they wanted), but that's the sacrifice we have to take to improve Google rankings. This particular site brings in millions a year.
Many with big stores also have a lot of duplicate content since they copy product descriptions. Unless you are amazon or someone else very big, you probably won't fair well doing this. It's been a lot of work and time rewriting plagiarized product descriptions (duplicate content). These issues are much easier to address with smaller stores. It's much easier to create excellent product pages with product descriptions that rank (high quality content) when dealing with less products. But if it's not an excellent high-quality site, you may never rank at all. And even if it is, you still may never rank. There are a lot of factors and sometimes it takes a little luck as well.

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Heaton
Set to break the 6 figure mark in revenue on a site that generates about 85% of tracking via organic search. Optimize everything, and make blog posts/collections pages/lead pages each only targeting single keywords. Cast that net wide going for a tons of keywords even as low as 40 searches a month and branch out into the "how to, what is, why etc" question answering posts and you will start to bring in traffic. Went from 0 monthly traffic to 12k monthly unique visitors and climbing this way.

Bobby » Heaton
What time frame?
Heaton » Bobby
A year or so? For the traffic.
Bobby
Very nice, just curious for my own sake, I run my own SEO Agency so I'm always curious about others' methods
It's about the same time frame from one of our CBD clients

Haines
I founded AC Direct in 2001 and we are approaching $10m in revenue this year. Google ads was introduced in the fall of 2002 so I immediately jumped in with great success. Little was known about SEO in those days so Google ads alone added roughly $2m in sales almost overnight as I learned the tricks of the trade. Search Engine Optimization (SEO) is our primary driver now followed by Google ads, Google shopping and now Buy on Google and social placement. It wasn't easy then or now but it is definitely possible if you take action, learn and dedicate yourself to success. Search out innovative ways to beat out your competition in terms of product presentation, content, special offers as incentives and buying at profitable wholesale levels.

Niclas ✍️ » Haines
May I dm you? With a few questions. You seem to have a lot of experience in business.
Haines » Niclas
Absolutely, I'm happy to help any way I can.

Kyle
Yes, but may need to pick the right niche and wait for the right core update. I work on a store that suddenly took off like a rocket in 2019 with hundreds of thousands of traffic. Our traffic has gone down since then, but still millions in sales. And our latest SEO techniques (focused on user experience) are increasing traffic again with each update.
Dropshipping too, so no real physical store or inventory to worry about. All of it is more or less automated.
I own other web services that have done hundreds of thousands in user contributions a year (probably in low millions since inception) and blog affiliate marketing. Not doing nearly as well now, but haven't put enough time into improving. It's sort of a gold mine sitting there idle, which is a bit ironic since it's a topic I am passionate about.
I guess my point is that you don't have to sell a product. Share your passions with the world (create a web service, good blog, or combination of things). When you push things, they can succeed. But I find when I am sharing the things I am passionate about, they are more likely to go viral, get natural backlinks and social media shares, and need zero marketing. Maybe that's just my luck.
IMO, if you have the energy to make a dozen sites in a dozen niches with good Search Engine Optimization (SEO) and content, maybe you'll get lucky with one or two. Could be months, could be years. Depends on your strategy and luck.
Billig
There's no reason to do it, SEO is a traffic source just the same as paid ads are a traffic source – any business that has a big budget will allocate spending to as many traffic sources as possible.

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These may satisfy you:
» Advice for Finding and Hiring an Ace SEO Expert in Ecommerce
» SEO Difference Between eCommerce and regular Websites
» Make a Blog Section to Strengthen the eCommerce

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